Staying on top of your social media game when you’re a busy business owner or marketing manager can be a challenge. However, completely neglecting social media sites for your business can be problematic. Your customers are online, so you should be, too! If your business’ social media sites haven’t been feeling the love lately, take 15 minutes to give them a quick makeover. We’ve got the tips to guide you!
1. Check Your Information
One of the biggest problems businesses face with their online presence is accurate or out-of-date information. If you have a Facebook page that no one internally has looked at in ages, customers or prospects could be looking at incorrect information. Has your business moved, do you have a new website, has your phone number changed? All of this can be reflected on your social media sites. It only takes a minute to scan your information for accuracy, and update where needed! Be mindful when it comes to updating the name on your Facebook page. Facebook only allows two name changes.
Estimated Time: 1-2 minutes every other month or as changes to your business location, phone number, or address occur.
2. Make Your Pages Pretty
Take a quick glance at how your business is visually represented on your social media sites. Are the logos up-to-date? Do the pictures accurately depict the products and services your business supplies to customers? Do the pictures fit well within the dimensions provided? Incorporate your logo into your profile picture or cover photo so your customers know they’re interacting with the right page. And don’t be afraid to get creative – you can even change out your cover photo or logo to represent the season or a special you are running! Check out this handy guide for making images that fit perfectly on social sites.
Estimated Time: 5-10 minutes every other month or as changes in your business or offers occur.
3. Save Your Logins
This may sound like a silly and simple tip, but I have been a social marketer for years, and this is an issue with tons of clients. Many businesses will have Jane Marketer or Joe Manager create their social sites, but then Jane or Joe moves on to a different job months or years later, and so do the logins to that business’ social sites. Always have a document that is accessible to multiple people within the company, and always update it when a password changes or a new account is created! It is a huge loss to have a Twitter account with thousands of followers that goes stale because no one can access it!
Estimated Time: 1-2 minutes.
4. Browse the Latest Trends
The social media landscape is constantly changing. If you can’t remember the last time you logged into your business’ Facebook page, then you are going to notice a lot of changes. Take two minutes to read up on the biggest updates and the latest trends. For example, Facebook recently added “Reactions,” which take “Like” to a whole new level! Twitter has added polls, and Instagram allows you to manage multiple accounts.
Estimated Time: 2 minutes a month.
5. Post Engaging Content
Now that your social media site is updated and ready to go, it’s time to post! There’s no point in having a social site if you don’t use it to communicate with and engage with your customers. Check out our blog about Quick and Easy Facebook Post Ideas for inspiration!
Estimated Time: 10-15 minutes a month.