2012 Olympics & The Social Media Landscape

This year, millions of people around the world are watching, reading news, and talking about the Olympics online. For example, major networks are streaming Olympic competitions online, a shift from previous years of television-only viewing. And, top news sources are using social media to share news and updates about the events.

With so many more people taking to the Web for Olympic-related information now compared with four years ago, brands reaching out to consumers via social media and other online outlets during this global event are benefiting from this trend. This interactive infographicshows just how much social media has grown in just four short years and the impact social media and the Web are having on top brands during the Olympics.

The infographic highlights a few interesting stats about today’s digital landscape:

  • The number of YouTube views per day is now four billion, compared to 133 million per day in 2008.
  • The number of Facebook users has grown from 100 million in 2008 to 900 million in 2012.
  • The top three channels used by Olympic sponsors are: their website, YouTube, and Twitter.
  •  Google search results are highly valuable, with the first three pages of results getting the most views.

But what do these stats have to do with local businesses? Social media usage has grown immensely – and not just while events like the Olympics are taking place, but all the time. The Olympics are just one example of how this shift in the digital landscape is affecting consumer behavior – and businesses of all sizes need to leverage these online and social channels to connect with their target consumers.

Are you relying more on digital sources to keep track of trends and events like the Olympics? How has your company’s marketing strategy shifted in the last four years with the growth of online behaviors? Share your thoughts in a comment!


The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.

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