3 Mobile Marketing Tactics You Need Now

It’s been a couple days since Google’s “Mobilegeddon” was unleashed. The streets are still in order; no massive chaos has erupted. But online, businesses without mobile-friendly websites may soon start to see the effects of this mobile search algorithm updates in their website traffic reports.

If you don’t already have a mobile-friendly version of your website – and aren’t working on it – then DO IT NOW! Until then, and even after the Mobilegeddon dust settles, there are a few more things you need to do. Check out these three mobile marketing tips you should consider for your mobile marketing.

Update Your Google+ Business Page

Why? According to comScore, Google Search & Google Maps are 2 of 10 most used mobile apps.

When it comes to the mobile web, Google’s apps are extremely popular. And for local businesses, there’s no easier way to show up in these apps than by making sure you have an updated and complete Google Plus Business Page. That’s because Google generates Google App and Google Maps results from the information you put in your Google Plus page, including your business name, location, hours of operation, phone number, AND your website URL.

So even if you haven’t been able to build a mobile-friendly site yet, consumers searching for your business via these two apps can still find your business information when they search. So make sure you have a complete profile that includes great photos, multiple contact methods, and positive reviews.

But this doesn’t mean you don’t still need a mobile friendly site; because your Google+ page links back to your website, users can still get to your business website – and you want to ensure they have a great experience from their smartphones.

Make It Easy For Consumers to Call You From a Mobile Device

Why? 61% of searches on a mobile device result in a phone call.

People aren’t just searching for information about a business from mobile devices; they are using them as the first point of contacting a business, too. Unlike searching on a desktop and calling from a phone, the mobile web puts these two together in one simple action: click to call. If your website doesn’t include a feature for consumers to click on a phone number to call you, you could be losing potential leads.

It’s not just phone numbers on your website that matter either. Enabling a click-to-call ad extension in your search advertising campaigns can make it easier for consumers to call you directly from your ad. Adding a phone number to your Google+ page also enables consumers to call you directly from mobile map and mobile organic search results.

Put Your Business In Front of Mobile App Users

Why? Smartphone users spend 86% of their mobile web time on apps.

Consumers today spend a lot of time on top entertainment, news, lifestyle, and other types of apps. Even if you have a mobile search strategy, if you aren’t advertising within the apps that people use, you could still be missing a big chunk of your target audience.

With mobile advertising solutions like ReachDisplay InApp, you can not only build a presence on some of the top mobile apps and local apps, you can also target consumers within a certain geographic area around you. Building this hyper-local awareness with nearby consumers with a compelling digital ad can make a big impact on the traffic you can generate.

Check out what ReachDisplay InApp offers!

What other ways are you preparing your business and marketing for mobile consumers? Let us know in the comments!


Tara Banda

Tara Banda is a digital marketer in Dallas, TX and a Content Marketing Manager for ReachLocal. She focuses on helping businesses develop their voice in order to connect and engage with the right audiences. Tara has worked on campaigns and promotions – including social media, email marketing, video, advertising, guerrilla marketing, and event marketing – for both small businesses and globally recognized brands. In her spare time, she likes to cook.

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