3 Things You Didn’t Know About the Facebook News Feed

If you joined our 5 in 15 Webinar: 5 Secrets of the Facebook News Feed, you learned valuable information about one of Facebook’s most confusing features that can help your business advertise and market better on this social media site. Keep reading for three things you may not have known about the Facebook News Feed.

1. The News Feed is Facebook’s Top Feature

On average, people spend 50 minutes a day on Facebook, and 27% of that time is spent on the News Feed, making it the most interactive feature on Facebook. News publishers have started creating more competition on the News Feed as 66% of users get news on Facebook. And, links and videos outperform all other types of content in the News Feed. 

2. The News Feed Algorithm Prioritizes Engaging Content

Facebook takes into account what users want to see – newsworthy and engaging content – when determining what to display on the News Feed. Publishers and authoritative news sources are given priority in the News Feed, and Facebook considers actions like Shares, Likes, and Comments more important than recency. Facebook also considers how long something is viewed when ranking it in the News Feed because they want to hold users’ attention. Another reason videos are great!

3. Users Can Customize Their News Feed

Facebook allows users to customize who or what they want to see first, save posts, hide posts, and block or unfollow pages. So, your News Feed could show completely different posts than your best friend’s News Feed – even if you know the same people and follow the same pages.

Learn more about Facebook’s News Feed and how you can use this information to tailor your Facebook marketing strategy by downloading the full 5 in 15 Webinar: 5 Secrets of the Facebook News Feed.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

View all articles