If you joined our 5 in 15 Webinar: 5 Secrets of the Facebook News Feed, you learned valuable information about one of Facebook’s most confusing features that can help your business advertise and market better on this social media site. Keep reading for three things you may not have known about the Facebook News Feed.
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5 Secrets of the Facebook News Feed
1. The News Feed is Facebook’s Top Feature
On average, people spend 50 minutes a day on Facebook, and 27% of that time is spent on the News Feed, making it the most interactive feature on Facebook. News publishers have started creating more competition on the News Feed as 66% of users get news on Facebook. And, links and videos outperform all other types of content in the News Feed.
2. The News Feed Algorithm Prioritizes Engaging Content
Facebook takes into account what users want to see – newsworthy and engaging content – when determining what to display on the News Feed. Publishers and authoritative news sources are given priority in the News Feed, and Facebook considers actions like Shares, Likes, and Comments more important than recency. Facebook also considers how long something is viewed when ranking it in the News Feed because they want to hold users’ attention. Another reason videos are great!
3. Users Can Customize Their News Feed
Facebook allows users to customize who or what they want to see first, save posts, hide posts, and block or unfollow pages. So, your News Feed could show completely different posts than your best friend’s News Feed – even if you know the same people and follow the same pages.