Most healthcare practitioners understand how important digital marketing is for expanding their practice and attracting new patients. Consumers are largely depending on the internet for healthcare information, whether it’s searching for symptoms on various websites, looking for a new healthcare provider on search engines, or soliciting their online communities for healthcare recommendations.
Diana Wagner, owner and audiologist at Audiology First in Columbia, Maryland, knew she needed digital marketing to bring in new patients and expand her practice, so she started running search advertising campaigns by herself. But, she soon realized she didn’t have the time or tools to effectively manage both her online marketing and her business.
One of her colleagues had been working with ReachLocal for online marketing and recommended that Wagner get in touch with them. Now, she has a team of healthcare marketing experts behind her to ensure her digital marketing campaigns are effective and getting her the results she wants. Here are three ways ReachLocal has helped her grow her practice.
1. Search Advertising Attracts New Patients on Top Search Engines
Search advertising can be extremely difficult to run on your own. ReachLocal’s search advertising solution, ReachSearch, provides Wagner with a team of experts to completely manage her campaigns and make it effective on search engines like Google, Bing, and Yahoo. Now, Wagner is able to focus on helping the new patients she acquires as a result of her effective search advertising campaigns.
2. Retargeting Increases Brand Awareness
Wagner credits ReachLocal’s retargeting solution, ReachRetargeting, with increasing brand awareness in her area. Because prospects are reminded of her business as they’re searching the web for unrelated products and services, she’s able to stay top of mind until searchers need her.
3. Facebook Advertising Reaches Prospects Where They’re Spending Time
Facebook is increasingly becoming a resource for consumers to find information about healthcare. Wagner has harnessed the power of Facebook through ReachSocial Ads, ReachLocal’s Facebook advertising solution, and she’s been able to target not only those who need her services now but those whose parents or family members may need her services in the near future. She sees that her Facebook ads are reaching the right audiences, and as a result, she has seen over 100 call-to-action clicks on her ads in just six months.
Audiology First’s ReachLocal solutions are working to bring in more new patients. In just six months, she has seen a 170% increase in website clicks and more patients coming in from online sources. Wagner sees ReachLocal as a partner in the growth of her business and looks forward to the continued results with ReachLocal’s digital marketing solutions.