Did you know that 10 years ago only 7% of the U.S. population was on some kind of social network? Today, 79% of the U.S. population is on social media. So, what does that mean for your business? Well, it means that in order to stand out from your competitors and attract new fans and followers online you need to go beyond just setting up your business on social media sites like Facebook and Twitter – you need a strong, active presence. Here are three quick tips for improving your social media presence.
Schedule Engaging Content
People use social media as a resource, especially now, so you should be posting regular and relevant content to your social media sites. Posting one or two times a day could potentially increase your likes by 32% and your comments by 76%. Even if you aren’t posting that frequently, posting once a week can help improve your presence and engagement. Use tips from this blog to create some quick, engaging social media posts, then schedule them out on your Facebook and Twitter pages.
Taking the time to put together some engaging social media content and then scheduling it out can help you create a consistent posting schedule without taking up too much of your time.
Run Contests or Giveaways
Giveaways are a big hit on social media and a great way to quickly increase engagement, which can build up your social media presence. You don’t even have to give out a huge prize like a trip to Disneyworld – it can be as simple as a special promotion just for your Facebook fans or Twitter followers.
Advertise on Social Media
Running ads on social media is a good way to boost your social sites quickly and get your business in front of additional users. For example, Facebook ads drive about 25% of social referral traffic and can result in a 2.85x higher click-through-rate when using a call-to-action button. If you aren’t comfortable setting up ads on your own, ReachLocal can help you set up Facebook advertising for your business.