Report: 34% Say They Can’t Tie Metrics to Revenue

Small business marketing measurement challenges

We asked our readers what their biggest challenge is when it comes to measuring their marketing. And more than one-third of respondents (34%) said their biggest challenge was tying their marketing metrics to real revenue. In addition, 20% said they can’t track the success of offline marketing sources like print, television, or radio ads, and another 20% said they can’t tell which marketing sources are getting them actual customers. What’s more, 13% said it’s too hard to compare different marketing results and 13% said they are juggling too many marketing measurement tools. See all the results in our infographic:


Marketing Results: Biggest Measurement Challenges for SMBs



Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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