Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season:
1. Google Analytics
Google Analytics is an important website tool to help you see specific activities that users take on your website, such as unique visits, clicks, bounce rate, time on site, and more. This is a great tool to uncover which pages on your site are most effective at bringing in quality traffic and keeping people engaged with your content. However, there are other tools you’ll need to employ in order to capture and track actual leads and calls from your marketing efforts.
2. Tracking Pixel
Some types of advertising provide their own conversion tracking to help you see results from those specific programs. For instance, if you’re running a Facebook holiday marketing campaign with a CTA to visit your website or landing page, you can use a Facebook pixel on your website to track any activities and conversions that are driven through your Facebook ad.
3. Call Recording
Taking advantage of call recording on your advertising or website is a great way to track phone leads coming into your business and hear the conversations prospects are having with your staff. In addition to helping you keep track of prospects who call you, call recording can help you gauge busy days and times, uncover common questions, and train your staff in call handling best practices.
4. Lead Tracking Software
While most advertising solutions measure results individually, there are some solutions that allow you to see the results of all your advertising at once. ReachLocal’s ReachEdge lead tracking and management software does just that by tracking all the lead sources from your website no matter which marketing source they came from, such as paid advertising, organic marketing, social media, and more. This software provides a comprehensive view of all your leads, enabling you understand which channels are most cost effective for your business.
No matter what kind of marketing you’re running this holiday season, using processes and technology can help get a better understanding of your holiday marketing results will help you make wise marketing decisions in the New Year and improve the ROI from your marketing.