44% Say Setup is the Most Challenging Part of Search Advertising

Keyword Research. Text Ad Best Practices. Conversion-Optimized Landing Pages. Return on Investment.

Do any of these search advertising phrases scare you?

Setting up a search engine advertising campaign can be challenging, even for an experienced advertiser. And according to 44% of our readers, setting it up the right way is the hardest part of doing PPC advertising. Following that closely, 37% said determining their return on investment was the most challenging. In addition, 13% said keeping their campaign updated was the most difficult, while 6% said having time to do it was their biggest search advertising challenge.

See all the results in our infographic below.

Search Advertising 101

We know running a search engine advertising campaign can be daunting, so we put together this guide to help you do it the right way. Get the ebook Search That Works: the Essential Guide to Local Search Advertising to get our tips to running a successful advertising campaign.

Results: What Part of Search Advertising is the Most Challenging?

Tamara Weintraub

Tamara is a content marketing manager at ReachLocal with over 7 years experience in B2B marketing and has a nerd-level affinity for software and technology. She specializes in helping local businesses succeed online, writing and learning about Google, search advertising, SEO, and social media marketing. When she's not writing about online marketing, you can find her watching cult TV and hanging out with her Doberman.

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