Do any of these search advertising phrases scare you?
Setting up a search engine advertising campaign can be challenging, even for an experienced advertiser. And according to 44% of our readers, setting it up the right way is the hardest part of doing PPC advertising. Following that closely, 37% said determining their return on investment was the most challenging. In addition, 13% said keeping their campaign updated was the most difficult, while 6% said having time to do it was their biggest search advertising challenge.
See all the results in our infographic below.
Search Advertising 101
We know running a search engine advertising campaign can be daunting, so we put together this guide to help you do it the right way. Get the ebook Search That Works: the Essential Guide to Local Search Advertising to get our tips to running a successful advertising campaign.
Results: What Part of Search Advertising is the Most Challenging?