Social media marketing is a great way to reach local consumers where they are spending a lot of their time online. Whether you use Facebook, Twitter or another social media site, you can drive traffic to your site by providing interesting and engaging content that entices consumers to click in order to get the full scoop.
The key to success on social media is content! It’s best to create a steady stream of fresh, valuable, and interesting content, such as helpful tips that save consumers time and money, a video about your service experience, the story behind your latest new product (with pictures), or an exclusive offer just for your loyal fans.
Here are five “rules” of social media marketing to engage your audience and drive more traffic to your site.
1. Write a captivating headline.
You want to capture consumers’ interest, so writing an impactful headline is a must. A powerful headline can mean the difference between a consumer reading your content or skipping it for something else that looks more interesting. A great headline should convey a benefit to the reader – and be as specific as possible. Here are a few headline-writing tips to get you started.
2. Entertain your audience.
Share compelling content like a funny personal anecdote, an interesting story, or an engaging customer testimonial. Consumers who enjoy your content are not only more likely to click on your links, but they are also more likely to share your posts with their friends. In fact, a recent study shows that entertainment is the number one reason people share content online.
3. Add value.
Make yourself the online expert in your industry! In addition to entertaining content, include a heavy mix of helpful tips and best practices in your stream. Educational and informative posts, like our article on the 10 ways small business owners can use Facebook Groups, provides value to your audience that goes above and beyond standard business updates. How-to articles, numbered lists, and infographics are widely popular online and can help boost the number of website visits you get from highly-engaged consumers.
4. Create deals your customers want to share.
Post content your customers want to share, like great deals, contests, fun events, or exclusive products. Then link your offers to a special landing page that contains a downloadable coupon, details about your contest or event, or photos of your new product line. You’ll not only get more social followers taking advantage of your offers, but you’ll get more online word of mouth and referrals when they share them with their friends as well.
5. Load up on photos and videos.
Consumers love seeing things that bring your business to life and demonstrate authenticity. Share fun photos of your local business on a typical day, attractive samples of your work (like a high-end bathroom renovation or a colorful new dish), and happy customers enjoying your products or services. Videos are even more engaging: use an inexpensive Flip video camera to film a tour of your business, customer interviews, or unique features of your products and services- like this auto road test. Then simply upload the videos your blog or website and share them with your social community!
Don’t forget: great content is only half the solution. Keep engaging social consumers by responding to your fans and followers and by commenting on, replying to, and sharing others’ content. Have some more great social media tips? Tell us in the comments!