If you’re looking for a new digital marketing tactic to try in the New Year, in app mobile advertising might be right for you. While a somewhat new technology, this mobile-only form of display advertising offers a host of benefits to local businesses that makes them a strong contender for your digital marketing mix. Here are 5 reasons we can’t get enough of in app ads:
1. They’re Designed for Mobile Users
In today’s digital world, your local business has to be mobile, and increasingly, needs to exist where consumers are spending most of their mobile time – in mobile apps. What better way to reach consumers there than with advertising designed specifically for mobile apps? In app ads help you stand out on smartphones and provide the information mobile consumers are looking for – like a click to call button and a map of your location – to drive engagement and action.
2. They’re Hyperlocal
Many marketing tactics target a broad demographic area, such as an entire city, and that often means they won’t always guide the right local consumers to your business. When you cast a wide net, you could be hitting a lot of competitive markets or reaching consumers who are outside your target geographic area. In app advertising, alternatively, allows you to target a hyperlocal geographic radius – typically 3 to 5 miles – around your business, so you’re more likely to reach consumers who are actually in your target market.
3. They Deliver Immediate Results
Because in app ads are designed for consumers who are both on the go and near your location, they’re more likely to deliver calls and foot traffic soon after being seen by a consumer. And, by including exclusive offers and coupons, you can create a sense of urgency to drive even more traffic and sales from your ads.
4. They’re Exclusive
In app mobile advertising is a relatively new trend, so all the competitors on the block probably aren’t yet using this technology to advertise to consumers. That means if you’re using in app ads, you have a greater chance of reaching a consumer looking for a business like yours, giving you a leg up on the competition.
5. They’re Immune to Ad Blockers
You’ve probably seen the hype around mobile ad blockers, which can prevent some forms of content from being displayed on mobile websites in certain mobile browsers, like Safari. But, they don’t block content within apps, so the ads you run there are safe from any of the ad blocking programs consumers may choose to install and run on their smartphones.