It’s that time of year! Time to make plans and resolutions for what you want to accomplish in 2013. This holiday season, more and more consumers received digital and mobile devices they’ll use to go online. So, now more than ever, it’s important to focus on your business Web presence in 2013. Here are five resolutions to keep this year:
1. Complete Your Google+ Local Page
Having an optimized Google+ Local Page will be vital to your business’ Web presence in 2013. Your Google+ Local page is an online presence tied to your Google map listing. It features your basic business information, photos and videos, reviews from your customers, and more, so it’s one of the top places consumers may see when they search for your business online. You want to ensure that your page is 100% complete and owner-verified. Owner-verifying your page is the first step in establishing that all the information listed on your page is current and valid. Next, populate your page with keyword-rich business information, content, and photos, to allow consumers to get an insight into your business. In the upcoming year, focus on asking current happy customers to leave you a review on your Google+ Local page so you can leave a lasting impression with consumers who visit your page. Download our free ebook to walk you through the process of claiming and optimizing your Google+ Local page.
2. Nurture Relationships with Your Fan Base
Your business’ Facebook fans and Twitter followers are important to your online presence. Social media engagement such as likes, comments, tweets, retweets, and shares can drive online word of mouth and social discovery from friends of fans, helping build awareness of your business online. As you and your business transition into the New Year, remember to nurture your existing relationships by showing appreciation to your current fans and followers while making your new fans and followers feel welcomed and recognized. Here are a few quick and easy things you can do:
- Set aside a few minutes each week to create personal posts mentioning individual customers and thanking them for their business.
- Post photos of your customers to your social sites (with permission from the subjects, of course!) Be sure to tag individuals in the photos to alert them and entice them to comment, like, and share the posts.
- Create a special offer for fans and followers in the New Year, because offers are a great way to thank current customers, gain more followers, and promote brand loyalty.
3. Ask For Reviews – And You Shall Receive
The New Year is the perfect time for businesses to ask happy customers for reviews! After a holiday season full of sales and service, your interactions with many of your customers may still be fresh in their minds. So, use this time to reach out to customers you are already connected to via email or social media and ask them for a review. You can also create a review flyer that you can hand out to new customers that asks them to review your product or service on sites like Yelp or Google+ Local after a good experience. You could also ask them to write a review in-store that you could post on your blog or website as a testimonial.
4. Give Your Web Presence a Facelift
There is no better time than the present to give your brand a full facelift! Adding new photos of your staff, interesting videos, and first-of-year specials is a great way to keep your website and social media pages fresh and relevant in the New Year. You can also take this time to update assets like your business logo, landing pages, or your online ads. Keep in mind you should always keep your brand consistent across all your ads and pages, so make sure that any changes you make are consistent across the Web. Also, if you have recently added any new products or services, locations, or team members, be sure to add them to all your sites, profiles, and listings as well.
5. De-clutter Your Web Presence
Is it time for your online image to lose a little weight? Now is a great time to browse through all of your pages, website included, and de-clutter any old or obsolete information. Check for old services or products that you no longer offer, former employees that no longer work for your business, expired offers or specials, and any copy that is no longer relevant. After you have checked all your pages, be sure to go back to Resolution #4 and add in any new pertinent information to these pages as needed.
Keep in mind that as your business grows and changes, so must your Web presence. Even though many of these items might fall at bottom of your priority list, remember that your online pages are live and viewable to anybody at any time, so it’s important to keep them in the best shape possible. So, resolve this year to get your business Web presence in the best shape ever!
About the Author
Jillian is a Senior Web Presence Professional for ReachCast. Leading a team of WPP’s who focus solely on cosmetic and medical campaigns, Jillian is passionate about her career and about serving as a Web presence expert and “go-to-girl” for her clients as well as colleagues.
- Optimizing Google+ Local Pages: A Quick Introductory Guide
- Google+ Local: What You Need to Know
- Social Media Do’s and Don’ts to Optimize Your Web Presence