If you’re like a lot of business owners, you naturally take charge of all the things needed to operate your business. But sometimes there are challenges that your business needs to solve that you can’t do on your own. For example, if there were a power problem in a restaurant, the owner would probably call an electrician. Or if a new health clinic opened, the practitioners would hire a lawyer for general council.
Hiring help is more than ok – it’s part of being a smart business owner. And it’s no different when it comes to marketing your business. Here are a five signs that you should think about hiring an online marketing expert so you can spend more time running your business.
1) You have no real interest in keeping up with the ever-changing SEO rules.
Let’s get real for a second. Keeping up with search engine updates is probably more difficult than keeping up with a certain famous family. From all the Google algorithm changes like Panda, Penguin, and Hummingbird to the constant death and resurrection of SEO, staying on top of all changes takes more than just time – it takes deciphering what they all mean and implementing the latest SEO tactics both on and off your website. But understanding and using these SEO best practices is something online marketing experts do on a daily basis for businesses in order to help more consumers find them. Hiring one can significantly boost your presence online and help you get found when consumers search for you.
2) Your social pages have hundreds of fans – outside your target audience.
Sure, your social media pages may have tons of fans and followers, but that’s not a reason to hand over the reigns to your social media pages to someone who doesn’t know your target audience, business offerings, or goals. And while you know your audience, offerings, and goals, it may require more time to feed the social media machine than you can dedicate. That’s because social media marketing is about more than just posting a few updates: it’s a way to help you generate word of mouth, website visits, and even boost your website’s SEO.
Your social profiles need to reflect all the great things about your business – from what you offer to what you stand for. Crafting the right messages and calls to action on a consistent basis sometimes requires more planning and a clear understand of the end result you want: which may be more than just hundreds of un-engaged fans. To get the best return for your efforts, having someone on your team who knows how to set up and run effective social campaigns and advertising – which is becoming a very powerful technique for targeting the right audiences – can result in more engagement, website visits, and even customers.
3) You have a website, but trying to update it makes you want to scream.
There are plenty of tools online for building a beautiful website, and while there are many benefits to using one, sometime it’s easiest to let someone else do the heavy lifting for you. For one, even the most intuitive tools can have some tricky hang-ups that require some design or coding knowledge in order to get your website to look and function like what you want it to. Secondly, a great website does more than look amazing – it should work to get you calls, emails, leads, and ultimately customers. Even the most savvy business owners may not know all the right elements to put into an effective website, like a responsive design, SEO-friendly content and metadata, and multiple methods for visitors to actually contact you. So, it’s worth having an experienced team building and optimizing it to get real value from your website.
4) You aren’t using search advertising, or if you are, it’s not paying off.
One way to ensure your business shows up when consumers search for you online is by using search advertising. However, there’s more to just setting up a campaign and expecting it to drive results because it’s paid media. An effective search ad needs to be succinctly written and provide consumers a reason to click and visit your website or call you. It should target the right audience so that you have the best chance at reaching more potential customers. And, it should be optimized regularly based on the keywords and targeting that perform well.
By working with a marketing expert who understands the ins and outs of creating and running search advertising campaigns, you can get more out of your advertising budgets. Plus, when using search advertising as part of an integrated marketing strategy, you can begin to own more space on search engines and generate more leads and customers from your marketing efforts.
5) You can’t measure the real ROI of your marketing.
There’s a lot of time, money, and effort that goes into marketing your business. While it is possible to do marketing on your own, one of the most difficult parts is tracking all your clicks, visits, calls, emails, form submissions, hot leads, long-term leads, customers, and repeat customers and where they came from. You may have analytics on your website, but do they give you the clear details on what marketing works the best for your business?
With smart lead conversion software like ReachEdge, you can not only see the results and ROI of your marketing in an easy to read format, but you can track where all your leads come from so you know exactly what’s working. And by having a marketing expert whose job it is to help you make sense of your results, then you can make decisions to drive you the best results from your marketing.
Do you have a marketing expert working on all or part of your efforts or do you DIY it? Let us know in a comment! And don’t forget to check out how the ReachLocal total digital marketing system can help you get the most out of your marketing!