5 Steps to A Successful Online Holiday Promotion

The holiday shopping season is upon us, and the modern-day shopper is currently scouring the Internet in hopes of finding the best deals. We’ve got five tips to help you create a successful online holiday promotion to get your business in front of potential customers.

1. Make Your Promotion Enticing

Almost every business, including your competitor’s, is going to be taking advantage of the holiday season with sales or specials. In order to stand out, your business needs to offer something that captures consumers’ attention. According to a recent survey, consumers are much more likely to use a discount that offers dollars off versus percent off. For example, offer $5 off a $25 purchase rather than 15% off – that way your customers will instantly know exactly how much they are saving!

2. Get Creative but be Brand Consistent

Once you have decided on your promotion, you can start making the creative materials necessary to market it online. Holiday sales create a lot of competition, so you want your promotional materials to stand out. You will want creative materials for your social posts, blog, email marketing, and website. Choose a theme that is consistent, and stick to your branding! While you want your graphics to stand out, you also want to make sure customers recognize them as belonging to your business. Put your logo and contact information on all promotional materials and stay brand-consistent with colors and images that align with your business.

3. The Holidays are for Sharing

Share, share, share! Your customers won’t know about your amazing holiday promotion unless you tell them about it. Post about your promotion on your website and your company blog. Then share it across all social channels regularly throughout the season.

4. Communicate with Customers

Customers have a lot of questions during the holiday season, and they aren’t just calling on the phone anymore. They could be commenting on Facebook posts, mentioning you on Twitter, or emailing your business. When you have an online presence, you’re more available to customers than ever, and they expect responses! Take advantage of these two-way communication channels, and interact with your customers. Not only will they have the answers they need, but you will also be building a relationship with them that leads to repeat business.

5. Track Your Promotion

Don’t just track Santa’s progress this season; also be sure to track the success of your online promotion. Create a promotion that is unique to your online channels, and use tracking tools such as Google Analytics to see how your promotion is performing online. Also, use special coupon codes to help you track how many people are redeeming your promotion. You can also use social tools such as Facebook Insights and Twitter Analytics to understand how much engagement and reach your social posts about the promotion are getting.

Make your online holiday promotion stand out this season, and edge out your competitors with compelling offers that you can promote across your website and social channels. What are some ways you’ve created and marketed a successful promotion online during the holidays? Let us know in the comments, and check out our Facebook and Twitter for more holiday marketing tips!

Bailey Young

Bailey Young is a Digital Marketing Manager at ReachLocal. She enjoys working with small businesses to plan and implement creative campaigns across social media sites and their business blog. When she's not at work, she likes playing sand volleyball, being an avid Harry Potter fan, and snuggling with her golden retriever, Gandalf.

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