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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If

Reviews FAQs: What Review Sites Should I Focus On?

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites for local businesses out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business:

Reviews FAQs: How Do I Get More Reviews?

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more local business reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash

Reviews FAQs: How Do Reviews Affect My Business?

This is the fifth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked a lot about how to manage your online reputation, but we haven’t really talked about why. Here are four important ways reviews can affect your business: 1. Positive Reviews Help Consumers Trust a Local Business More As a local business, you likely want consumers to trust your business and rely on you. One study found that 72% of

Reviews FAQs: What Can I Do About Negative Reviews?

This is the fourth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Getting a negative review about your business is a huge bummer. You never want your customers to have anything but a positive experience, so to hear otherwise can be unfortunate. So, what can you do about negative reviews? Here are three options: 1. Respond to Them The best thing you can do about a negative review is to respond to

Reviews FAQs: Should I Respond to Positive Reviews?

This is the third post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked about the best way to respond to (negative) reviews, but what about positive reviews? Do you even need to respond to them online? Here are three reasons you should respond to positive reviews: It lets the reviewer know you read their review. It shows your appreciation for their positive review. It can help your business’s personality come through.

Reviews FAQs: How Do I Respond to Reviews?

This is the second post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we’ve talked about how to monitor your online reputation, let’s talk about how to respond to reviews that you receive. Review responses are often a customer’s first impression of you as a business owner. You want potential customers viewing your review sites to know that you read your reviews and care about your customers, both things that can

Reviews FAQs: How Do I Monitor Reviews?

This is the first post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Reputation management is an important component of your web presence. 88% of customers search online for reviews before making a purchase. One question we often hear is “How do I even get started monitoring reviews?” It’s a valid question. Here are four steps for monitoring reviews: Step One: Find Review Sites The first step in monitoring reviews is finding where

Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online reviews are essential to great customer service How online reviews help new customers notice you What you need to do to launch a reputation management program When to respond to reviewers (spoiler alert: always!) As a business owner, there’s nothing more important than making your customers happy. Unfortunately, not all customers feel comfortable giving feedback on the spot. The result? Most of your customer base will venture online, where the relative anonymity of

Where’s the Love? 4 Ways to Get More Online Reviews

What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more