Today, consumers typically start their journey to find a local business by going online. As they move through the buying journey, there are many ways for them to discover your business, visit your website, contact you, and choose your business over your competitors.
But if you aren’t taking advantage of all opportunities in each part of the buying funnel, or if you aren’t following the best practices that help drive conversions, your marketing will have “leaks.” It’s likely that these leaks will cause you to lose important leads and customers along the way.
So where do you start when looking for leaks in your marketing?
In the latest ReachLocal ebook “Don’t Leak Leads: How To Identify Leaks & Get More Customers” we discuss some of the top places where leaks happen within each section of the buying funnel. Plus, this ebook offers tips and best practices you can apply to your online marketing, SEO, website optimization, lead management, and lead nurturing so that you stop losing leads and start getting the most customers out of all your efforts.