If you joined our first 5 in 15 webinar: 5 Ways Bad Listings Cost You Customers, you heard some common problems local businesses face when it comes to listings and tips for making sure your local listings are attracting customers, not turning them away. Ask yourself these important questions to make sure your listings aren’t losing you business:
1. Have You Claimed Top Local Listings?
One of the top issues local businesses face when it comes to local listings is not showing up on search engines. Customers usually see business listings when performing a search with local or purchasing intent or when searching for specific business names. To increase your chances of appearing in these searches, make sure to claim top local listings, like Google My Business, Yelp, and CitySearch, be consistent in how you display your information, and optimize and update your listings regularly.
2. Are You Missing on Mobile Maps & Apps?
Did you know that 86% of the time people are on their phones, they’re using apps? And, 79% of consumers use their devices to look for local information. If your business information is missing on mobile maps and apps, like Google or Apple Maps, you may be losing business from local customers who are looking for products or services you offer.
3. Is Inaccurate Information Creating a Bad Customer Experience?
Picture this: You search for a local florist on Google Maps. You find one that looks promising and call the number listed, but it doesn’t work. You decide to drive to the address listed, but they’ve recently moved and didn’t update the address on their Google listing. Are you going to try to hunt down this exact business or will you simply find another florist?
Inaccurate information on a business listing creates a bad experience. You can avoid that for your customers and prospect by making sure your listings have updated information, are consistent across the web, and provide the kind of information customers are looking for (like the right phone number, address, and hours of operation).
15 Minutes to Better Marketing
For more tips on creating and maintaining local listings that don’t lose customers, download our free on-demand webinar: 5 Ways Bad Listings Cost You Customers, and don’t forget to tune in to our remaining 5 in 15 webinars for valuable marketing tips in just 15 minutes plus Q&A!