Are Your Local Listings Costing You Business?

Do you know if your business information is correct across directory listings, Google, and Yelp? In a recent survey, we discovered that 100% of respondents have found incorrect information about their business on local listings. When your business information is incorrect on these sites, you’re missing out on customers who are actively searching for your products and services in your area.

Accurate business information on listing sites is especially important in today’s world, where 61% of local searches lead to a purchase, and Google is showing even fewer search results (from 7 down to 3) in its local pack – the group of map results displayed for local searches. When customers search for local businesses, the majority of them are looking for basic information like your business hours, address, or directions to your storefront. If this information about your business is either absent or incorrect, you’re missing out on the nearly 50% of local searchers who will visit a store within one day of finding them online.

Luckily, there are a few ways to ensure your business is represented accurately on directory listings:

  • Claim, verify, and update your business information on Google My Business so that it’s consistent across Google Maps, Google+, and in Google searches. Going through the steps to claim and optimize this information can help you appear in Google’s 3-pack and provides relevant information to local searchers looking for your products and services.
  • Verify and manage your business information on Yelp and consider using a premium profile there to enhance your capabilities and brand on this popular consumer site.
  • Make sure your information is up to date, accurate, and consistent across all relevant directory listings for local businesses and within your industry.

Search engines look for a consistent business name, address, and phone number (referred to as “NAP”) associated with your business across the web, and if your information is inaccurate or inconsistent, there’s a chance you won’t show up in local search results for your products or services. So, it’s important to make sure you keep this information accurate, updated, and consistent everywhere from your website to your directory listings.

To help you manage and maintain all this information, you can partner with a digital marketing provider to help you update and manage your business information across a number of directory listings. ReachLocal can help you simplify this process by managing your business information on Google, Yelp, and across nearly 50 directory listings with ReachListings™. Learn more about our listings management solution on our website.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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