4 Steps to a Successful PPC Campaign

Search engine marketing can sometimes feel like a waiting game, but taking a proactive approach to campaign management can drive long-term success for your digital advertising. Here are a few tips for measuring and ensuring success for your PPC campaign. Define Your KPIs & Set Realistic Benchmarks It’s difficult to assess your campaign’s performance if you have no standards to compare against your data. Setting key performance indicators that line up with your business goals will help you set a…

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I’m Doing Search Advertising, Now What? 4 Tips for Success Beyond PPC

Some advertisers think search advertising is all they need to be successful, a belief that stems from its fast, demonstrable results. Running a PPC campaign can yield great results alone, but diversifying your marketing strategy can enhance its performance overall. A comprehensive strategy includes a blend of components across several different tactics that target consumers at various stages in tandem to drive a higher ROI. Get the most out of your digital marketing by incorporating these four strategies into your…

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What is Quality Score?

Quality Score is an often-used phrase when it comes to PPC. It sounds important, but is it really? In short, yes – Quality Score is extremely important for your PPC campaign. So what is Quality Score exactly, and how can you make sure you’re not ignoring this vital piece of your search campaign? Let’s dive in! What is Quality Score? Quality Score is an important component of search advertising that affects when and where your ads are displayed. Publishers use…

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