A Crash Course in Google Search

Google search terms and tips

Search Engine Advertising. Local SEO. Search Engine Marketing. Search Engine Results Page. PPC. Google Maps. What do all these terms mean, much less have in common? And why on Earth should you care about them? What if I told you that today, 4 out of 5 searches on Google have local intent, and these all help your business get found by online searchers. Would that make these terms important to you? By understanding how Google works to help your business get…

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Is Your Search Advertising Targeting the Right Audience?

Search advertising audience targeting tips

Today, most businesses understand the importance of search advertising. Studies show that 75% of searchers never scroll past page one of search results, and search advertising is a quick and easy way to gain a presence on the first page. This makes search advertising a vital piece of the marketing puzzle. But if your ads aren’t showing up in the right places in front of the right people, then your puzzle could still be incomplete. If your search advertising target…

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