How to Use YouTube to Target Your Audience

The modern living room is changing. Families are still gathering around on couches and chairs to watch TV shows or even videos. However, what they are watching and the medium they are watching on is what has changed. Digital video streaming services such as YouTube, which has seen the number of views on TVs double year over year, are taking away from the time spent watching broadcast TV. On just mobile alone, YouTube reaches more 18-49-year-olds than broadcast or cable…

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Get More Leads & Grow Awareness: 3 Digital Marketing Tactics to Try

If you’re like me, you’ve probably set a New Year’s resolution for yourself. But, like me, you’ve probably already broken your resolution. If the same is true for your business, that’s okay, it is never too late to start a new resolution. Take a look at these three digital marketing tactics to get more leads and grow awareness for your business: 1. Facebook Lead Ads I would imagine that if you are doing any kind online marketing it is search…

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3 Reasons to Fall in Love with YouTube Advertising

If you need to fix something around the house, entertain yourself to kill time, or find a review on a consumer product, chances are you will end up on YouTube. It never fails, whether you go there directly or a video pops up in the search engine results, YouTube has become the go-to place for videos on any type of subject. Due to this, people are watching a collective one billion hours of videos a day on the platform, and…

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Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the…

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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Facebook Advertising for Healthcare: 5 Steps to Get Started

Pictures of babies, keeping up with old friends, and fun video recipes are all reasons why 1.94 billion people sign into Facebook on a monthly basis with 1.28 billion people logging in on a daily basis. When these users log in, they are spending an average of 50 minutes per visit. To say that Facebook has captured our attention is an understatement. And, all of these users represent potential patients who are turning to family and friends for healthcare information…

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6 Steps to Digital Marketing Success

Did you know that 81% of shoppers perform online research before making a purchase? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements. So, the question still remains: Where do you begin? Let’s take a look at the step-by-step process you should take to begin your digital marketing journey. Step 1: Invest in a Quality Website Your website is one of the…

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How To Identify Your Target Audience on Facebook & Twitter

One of the challenges with digital marketing is trying to determine who exactly you should target and measuring whether or not they’re actually engaging with you online. Luckily, through your social media pages, you can determine what audiences are engaging with you on places like Facebook and Twitter. How, exactly do you identify your target market? Read on to find out. Facebook Insights If you have worked with a Facebook business page before, you should be familiar with Facebook Insights. In…

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3 Facebook Hacks that Will Blow Your Mind

Did you know Facebook has passed the 1 billion users mark? As the number of Facebook users grows, it is becoming more and more important to have a regular presence – not just a page – for your business on this social site, and you need to make it stand out above the rest. Let’s look at three Facebook hacks that will blow your mind (and blow your competitors away). 1. Add a Call to Action at the End of…

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