Google Update to AdWords Budget Spend: What It Means for ReachLocal Clients

Google recently announced that as of October 4, 2017, it will spend up to twice the daily budget set for an AdWords campaign. This is a change from its previous policy, which allowed spend up to 20% more than the assigned daily budget. ReachLocal commends Google for this change since this is how the ReachLocal platform has worked for many years. So, ReachLocal advertisers need not worry, this change will not impact your campaign. The ReachLocal platform automatically sets daily budgets…

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4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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3 PPC Updates from the Google Performance Summit You Need to Know

At the end of May, Google held its Performance Summit and announced a number of PPC updates that impact the search results page and paid advertising via Google AdWords. It can be difficult to cut through the excitement and identify the main updates and what they mean for local businesses. So, we’ve identified three updates that stand out the most: 1) Expanded Text Ads, 2) Google Maps Promoted Pins, and 3) the ability to modify bids for all devices. Here’s a…

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