Meet Stephanie, ReachLocal’s Facebook Product Development Expert

Facebook holds its title as the most used social platform in the entire world, with many of its 3 billion users spending up to one hour cruising the site every day, consuming content from friend, family and businesses alike. The reach on Facebook is incomparable, but the competition is getting tougher. Facebook also opted to put extra focus on serving users the content that they really, really love. This means the algorithm focuses on serving content from individuals rather than…

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Leads or Likes? Getting Real Results from Your Facebook Page

A lot has changed on the social media site this year – and now is the time to see if your Facebook advertising strategy is really bringing in the results you want. A few years back, building a community of loyal Facebook followers was a relatively simple feat: launch a page, post compelling content on the regular, answer questions, respond to comments and watch your fan count rise. But Facebook has become an increasingly competitive space for brands, especially as…

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TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

Web Traffic that Translates into Leases For the past several years, TGM Associates has worked with ReachLocal to get in front of more potential residents searching for apartment rentals in several different markets. In fact, since 2012, they have seen a significant part of their traffic – around 40%! – come from their search engine advertising through ReachSearch. But it’s not just about driving traffic to their website; they want that traffic to translate into new business. What really matters…

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and…

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Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online reviews are essential to great customer service How online reviews help new customers notice you What you need to do to launch a reputation management program When to respond to reviewers (spoiler alert: always!) As a business owner, there’s nothing more important than making your customers happy. Unfortunately, not all customers feel comfortable giving feedback on the spot. The result? Most of your customer base will venture online, where the relative anonymity of…

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Local Listings Management: 4 Essential Things to Know

Marketing your business should be fun. Whether you’re hosting a unique event or reposting cool photos from your fans on social media – connecting with your customers (existing and potential) is the most rewarding part of this thing we call marketing. But diving head first into the “fun stuff” can be detrimental if you don’t take care of the essential details first. Those essentials are most often what leads your customers to your business – both online and offline –…

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