Drive Your Way to Social Media Success: Tips for Automotive Marketers

Too many dealers focus their online marketing strategy on digital advertising without giving a lot of thought to other online tactics that may help them reach and engage their target audience. Digital advertising, like search advertising and display advertising, are an important component of a strong online marketing strategy, but what information are you offering to people who are interested in your brand? Or to people who have multiple dealership options? What distinguishes your dealership from the others in your…

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4 Social Media Trends to Watch for & Try This Year

Did you start the year off with a #NewYearNewYou hashtag on your business or professional social media pages? Maybe you’ve discussed your New Year’s resolutions with your followers? Celebratory New Year’s content is a relatable topic for the beginning of a new year; but if you want to continue the charge into a productive 2018, make sure that you take note of the biggest trends in the social media space. Video Since the end of 2013, the largest player in…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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5 Tips Every Automotive Marketer Needs to Know

The automotive industry has a long and storied role in the American economy. “Big 3” owners in Detroit, hybrid owners in California, and subcompact car owners in the city all demonstrate the range of the automotive industry’s reach and the pervasive nature of automobiles in American culture. Automotive marketers are constantly looking for new and innovative ways to take hold of buyers in the short-term selling cycle and also in the long term with brand awareness objectives. Here are some…

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