Healthcare Marketing: 3 Ways Digital & Traditional Marketing Work Together

Many hospitals and health systems have stayed firmly planted and deeply rooted in traditional marketing for years. In most cities you can’t drive half a mile without seeing one billboard or another proudly boasting their latest rankings or that their wait times are 30 seconds faster than the other guys. It’s a part of the healthcare marketing ecosystem, and it has always been that way. As consumers, experts say we are exposed to over 5,000 advertising messages per day. Without…

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4 Essential Truths About Healthcare Marketing

Marketing a healthcare business is tough! Healthcare is a unique field because while you’re dealing with the very sensitive nature of treating your patients, whom often come to you scared, vulnerable, or confused, you’re also working in a very scientific, cutting-edge industry where treatments, tools, and systems are constantly evolving. And, in today’s digital world you have the added complication of developing and maintaining robust marketing strategies so you can continue growing and treating more patients. So, to make it…

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