Automotive Marketing 101: Best Practices for Your PPC Campaign

Did you know that 71% of people looking for a new vehicle research online, and 86% of those people repeat the same searches multiple times throughout their car-buying journey? A car is a big purchase, and the majority of consumers research car buying options extensively online before even visiting a dealership. So, when you’re thinking about your automotive marketing strategy, it’s important for your car dealership to be present where people are searching. One way to do this is through…

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