What is YouTube Advertising & Why Do You Need It?

With over 1.3 billion users and each user spending an average of 40 minutes per day on the site, YouTube is a prime platform for advertising your business. Especially when you know that YouTube attracts about one-third of all people online. But what is YouTube advertising and how does it work? What is YouTube Advertising? YouTube advertising enables your video ad to be shown to visitors before they view their intended video. Think of the last time you viewed a…

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4 Ways to Build a Presence for Your Business on Instagram

Instagram has become one of the most powerful social media platforms with over 800 million monthly active users, which qualifies it as a great place for a business to reach their target audience and get leads. What content will you create to help you stand out from your competitors? How can you be creative while still conveying the right message for your business? Creating shareable content on Instagram can be a challenge, but following these key elements of content development…

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3 Tips for Optimizing Web Content for Voice Search

Voice search is changing the search landscape. Where you may have once asked “best Mexican restaurant,” you may now be asking “best Mexican restaurant near the Dallas, Texas area.” People are making longer queries that use more natural speech, so it is important for your brand’s web content to be on track and updated to stay ahead as voice search overtakes text search. Amazon Alexa, Google Assistant, Apple Siri, and Windows Cortana are all forms of rapidly increasing popular voice…

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Social Media Snafus That Will Leave Your Pages Desolate

Being present on social media and engaging with active users is important when creating a great online presence. However, it can be easy to make mistakes if you don’t understand just how to manage, develop, or post captivating content to your business’ pages. Using social media is a great way to interact with potential customers, but do you know exactly how to use it? Be sure not to make these common social media marketing snafus: Not Creating a Social Media…

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