Facebook Reactions: What You Need to Know

At the end of February, Facebook released its latest update, Facebook Reactions, currently available to all Facebook users. Here are a few things you need to know about these new Facebook Reactions. What are Facebook Reactions Facebook Reactions provide a new way for users to express their true emotions on Facebook posts. Now, instead of just liking a post on Facebook, you can let your audience know exactly how you feel by expressing a range of emotions, including like, love,…

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ReachLocal Culture Spotlight: Four Things We Love this Valentine’s Day

With Valentine’s Day right around the corner, we wanted to highlight a few of the people, places, and things we love and value such as: our clients, our team, local businesses, and our community. Check out more in-depth details about what we love below. Our Clients Here at ReachLocal, first and foremost, we value our clients! Each and everyday we strive to bring our business owners quality leads, excellent campaigns, and increased ROI through our digital marketing solutions and services….

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Report: 84% Plan To Spend More Time on Marketing in 2016

Google search terms and tips

A 2014 study found that small businesses spent an average of 20 hours a week on their marketing efforts. With the growing complexity of online marketing, it makes sense that local businesses spend more time on marketing year-over-year in order to accommodate all the different types of marketing tactics available to them, such as social media marketing, search engine advertising, SEO, display advertising, and more. Last month, we surveyed local business owners and marketers to learn how they were planning…

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ReachLocal Culture Spotlight: Giving Back and Giving Thanks

The ReachLocal Plano team has a lot to be thankful for, and this year they have hosted a few different initiatives and events to give back to the community while spreading the joy of Thanksgiving with their fellow employees. Throughout the month of November, they have been hosting a food drive to collect food for Minnie’s Food Pantry. In addition to the food drive, they have also been selling “I am Thankful Telegrams” to let coworkers know they’re appreciated. All…

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5 Interesting New Social Media Features You Should Know About

Over the past few weeks there have been several new social media features added to various social platforms. Are you aware of all the latest features? Here are five updates you should know about as a small business owner. Twitter Polls Twitter is making it easier for your SMB to engage with your audience and get the public’s opinion on any topic of choice with Twitter Polls. Creating a Twitter poll is easy. First, click tweet like you normally would…

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ReachLocal Culture Spotlight: Halloweek at #ScreechLocal

HalloWeek at ScreechLocal As part of our ReachLocal culture, we enjoy celebrating different holidays throughout the year, and Halloween is no exception. This year our Plano team hosted “Halloweek,” a weeklong Halloween celebration that consisted of daily scheduled events. We had so much fun it’s scary! Check it out below: Monster Mash Monday On Monday we kicked off the week with our Monster Mash Desk Decorating contest. Each team had the opportunity to decorate their area as much or as…

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Vote for ReachLocal in the 2015 Small Business Influencer Awards

It’s time to start voting for the 2015 Small Business Influencer Awards! ReachLocal has been nominated in three categories this year, including one highlighting CEO Sharon Rowlands. The Small Business Influencer Awards recognize the companies and people that play a role in making the small business market a success through the services, products, information, or support they provide. Last year, because of your help, we were named a Top 100 Small Business Influencer! ReachLocal is dedicated to helping small businesses…

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Facebook Best Practices for SMBs: How to Increase Engagement

Do you feel like you’re posting a lot on your Facebook page, but not getting the engagement you want and don’t want to pay to increase likes and shares? There are a few Facebook best practices you can focus on to ensure you are getting more likes, shares, and comments on your organic posts. Share helpful content. Content people actually want to see is key for improving your organic Facebook engagement. This can include blog posts, videos, infographics, ebooks, and…

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Report: 31% Say They Share Holiday Messages on Social Media

Last month, we asked readers what holiday marketing they planned to do this year to drive more business. The results are in. 31% of respondents said their holiday marketing includes sharing holiday messages on social media. In addition, 23% of respondents say they will run holiday-specific offers and promotions, but only 8% say they will add those seasonal offerings to a paid marketing budget. 23% of respondents also said they will update their website and local listings for the holiday…

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