Mobile Marketing: Why It’s No Longer Just a Trend & What to Do About It

What do water, air, and mobile technology have in common? They’re all integral components of being alive. Or, at least that’s what findings from one study would suggest, with 85% of respondents describing their mobile devices as being a central aspect of their lives. It’s startling to think that within each of our lifetimes, mobile technology has gone from being a mere twinkle in Silicon Valley’s eye to shaping not just how and when information is consumed, but also the…

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