Unforgivable Text Ad Mistakes from Local Businesses (Part 2)

5 text ad mistakes SMBs make in their search marketing

Last week, we shared the first part of our list of unforgivable text ad mistakes we see local businesses making. In addition to forgetting basics when setting up their campaigns, like target keywords, geo-targeting, and ad extensions, local businesses often overlook some other important details of their search ads — details that can be detrimental to their advertising results. Mistake #6: Failing to Remove Outdated Offers Nothing will deter someone from clicking on your ad faster than an outdated offer. If it is…

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Unforgivable Text Ad Mistakes from Local Businesses (Part 1)

Don't lose business with these text ad mistakes

Search engine advertising, or pay per click advertising, is a fantastic way to drive more traffic to your website and, ultimately, more leads for your business. The first step in getting new leads through pay per click advertising is to get potential customers to notice your text ad. But with over 1.2 million businesses advertising via pay per click advertising, competition for visibility on search engines is fierce. It’s all the more reason you need to avoid these 10 common…

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3 Critical Web Presence Strategies for Local Marketing

Ten years ago, getting discovered by local searchers was relatively simple (at least compared with today). Having a website and pay per click (PPC) advertising was a solid enough web presence strategy. In 2015, as competition online grows, a solid web presence requires more than a website and a Google AdWords™ campaign. That’s because more and more consumers are turning to the web for local information. A recent Google study found that four out of five consumers use search engines…

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Are These 5 Search Advertising Keyword Types Wrecking Your Campaign?

search advertising keywords that hurt your results

Like a fine recipe, search advertising campaigns (also known as pay per click campaigns) require specific ingredients combined in a precise method to get good results: the right keywords, ad copy, landing pages, and so on. And when done correctly, you can end up with a masterpiece that will appeal to your target audience, driving visits to your business. But the wrong mix of ingredients can also result in a flop for your search advertising campaigns and cost you advertising…

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Are You Sabotaging the Success of Your Online Advertising Efforts?

The well-known advertising adage by John Wanamaker states “half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Though many have felt the reality of this statement throughout the history of advertising, today, local businesses now have the ability to track the success of virtually any source of online and offline advertising thanks to the power of lead conversion software like ReachEdge. But, interestingly enough, it’s not always the advertising medium that is…

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Breaking Bad Advertising Habits to Get More ROI

Is your advertising effectively driving you leads and helping boost your ROI? If you’re guilty of any of these bad advertising habits, you may not be getting the return you want from your advertising. Here’s an overview of five common bad advertising habits and how to break them. Bad Habit: Not Tracking All Your Advertising You’ve probably heard the famous John Wannamaker quote “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”…

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