Did you know that 10 years ago only 7% of the U.S. population was on some kind of social network? Today, 79% of the U.S. population is on social media. So, what does that mean for your business? Well, it means that in order to stand out from your competitors and attract new fans and followers online you need to go beyond just setting up your business on social media sites like Facebook and Twitter – you need a strong, active presence. Here are…
Investing in SEO is important if you want to appear in local search results for your products and services. But, a bad SEO strategy can often be even more detrimental to your web presence than no SEO strategy at all. Here are three SEO mistakes we often see local businesses making and some tips to ensure your SEO is getting you the results you want. 1. Not Researching Your SEO Provider One common SEO mistake local businesses often make is…
For local business owners, being online has become one of the most important ways to brand, market, and advertise your business to potential customers. Today, modern online marketing tactics like search advertising, SEO, and social media are extremely valuable ways to help you get more leads from people searching online. And, when all three of these efforts work together, they can have a major impact on your marketing return. Here’s why you should consider investing in all three for your…
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Lindsay Paramore