The ReachLocal online marketing blog shares practical tips and advice for those who want to reach local customers online. Learn about online marketing from our in-house experts and thought leaders.
It’s important to market your business to the right people, in the right place, and at the right time. However, consumers are constantly on the move, which means it’s getting harder for businesses to reach them effectively. Luckily, there’s a local advertising tactic that enables businesses to reach consumers directly through their mobile devices. Geofencing allows your local business to use mobile advertising to get in front of more local consumers when they are on the go. Read our infographic…
We’re excited to announce that ReachLocal has been named a Facebook Marketing Partner, a select group of companies recognized for their ability to drive exceptional advertising and marketing results from Facebook. “Facebook’s marketing platform is evolving rapidly and, many of the local businesses we work with often do not have the time or resources required to effectively implement a social media advertising program,” said Josh Markham, Senior Vice President of Digital Media Products at ReachLocal. Our ReachSocial Ads solution combines cutting…
We are thrilled to share that our parent company Gannett has acquired SweetIQ, a powerhouse in the local listings and reputation management space. Sweet IQ’s solutions will become an integral part of ReachLocal’s digital marketing suite. SweetIQ focuses on helping large national brands and franchises manage their local listings, store locator pages, and reviews through software and data solutions that scale. The company today powers over 250 brands and marketing agencies, covering over 50,000 brick and mortar locations across Canada…
We’ve shared a lot of information about the benefits of Facebook advertising – the different marketing goals it can help you reach, the various campaigns you can run, and how you can measure success. We’ve also been hard at work analyzing data from our current campaigns so we can illustrate the benefits of Facebook advertising, especially when it comes to adding Facebook advertising alongside pay per click advertising programs. At ReachLocal, we have seen how a comprehensive marketing approach is…
We are excited to announce that ReachLocal is one of the first digital marketing providers to achieve LSA Certification! Touted as “The Seal of Trust in Digital Marketing,” LSA Certification is only awarded to companies that demonstrate they help clients in an honest and fair manner. The Local Search Association (LSA) understands that it’s often hard for local business owners to find reputable and transparent marketing providers, and they wanted a way to help business owners feel confident in their…
We’re so excited that ReachLocal has once again been named Google’s Quality Account Champion in North America as well as the Innovation Champion in Canada in the 2016 Google Sales Channel Awards. This is our second year in a row winning both awards, and our third time overall being named Google’s Quality Account Champion – a testament to our continuous dedication to quality and innovation in search engine marketing and online advertising. The Google Quality Account Champion award is given…
Today, Microsoft announced that it has recognized ReachLocal as an Elite partner in the Bing Partner Program. “Being recognized as a Bing Ads Elite Partner underscores our commitment to helping our clients grow their business through their critical advertising channel,” said Kris Barton, Chief Product Officer at ReachLocal. As a Bing Ads Elite Partner, ReachLocal will continue to enhance the expertise and service provided to clients through exclusive access to training, marketing, and technology development. Bing is the world’s number…
We’re excited to introduce the newly redesigned ReachLocal mobile app, which is now available globally on iOS and Android devices. The latest version of the mobile app features an updated user interface, enhanced reporting, and new lead response capabilities to help you make the most of your ReachLocal media solutions, including search advertising, display advertising, and retargeting. With this free mobile app at your fingertips, you can keep track of your campaign results and even respond to your leads while…
Get Facebook Leads Sent Straight to Your Inbox to Respond Quickly We’re happy to announce that ReachSocial Ads, our Facebook advertising solution, now includes Lead Ads, which generates leads directly through a form in your Facebook ads. By keeping users on the Facebook platform, Lead Ads helps prospects convert because they can do so right from your ad. Plus, with Lead Ads from ReachLocal, your Facebook leads get sent straight to your email inbox, so you don’t have to log…
New Retargeting Capabilities Help Local Businesses Reach More Prospects Online To help local businesses reach even more of their target consumers online, ReachLocal is now offering new audience targeting capabilities, including lookalike audiences, through our ReachRetargeting product. This exciting enhancement further expands your business’ ability to target new, interested users wherever they are surfing online. ReachRetargeting already helps local businesses stay top of mind with previous website visitors and other interested consumers by showing them targeted messages when they visit desktop and mobile sites across the web. Now, ReachRetargeting…
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