[VIDEO] Get More from Facebook Ads with ReachLocal

Getting your business seen on Facebook is more challenging than ever, now that over 5 million businesses and 2 billion users are all competing for attention. As a Facebook marketing partner, we are proud of the exceptional results we deliver to help local businesses cut through the noise and grow on Facebook every day. One way we do this is through our full-service Facebook advertising solution, ReachSocial Ads. With Facebook ads, we help businesses get in front of the right…

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How to Pick the Right Facebook Advertising Objective [Infographic]

What’s the hardest part of starting Facebook advertising? For many businesses, it’s simply deciding which objective is the best one to start with. It may seem complicated, but it’s as simple as answering a few questions about your business, like: How many website visitors do you have? What does your sales cycle look like? And, most importantly, what is the goal of your Facebook advertising? Try out our decision tree infographic below to see which Facebook advertising objective makes the…

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Take a Break from Your Marketing: 3 Ways ReachLocal Can Help

Summer is here! And what better time of year to take a break from one huge aspect of your business: your digital marketing? I’m not talking about stopping your marketing activities or reducing your advertising spend – but it is a good idea to let someone else take the reins on your digital marketing efforts. Whether you want to take a vacation, focus on other business operations, or simply worry less, investing in a digital marketing partner can help you get…

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5 Facebook Advertising Tips for Your Healthcare Marketing

Whether you’re running a doctor’s office, health clinic, med spa, or another healthcare business, marketing on Facebook is a cost-effective way to capture attention and leads from potential patients. Facebook advertising is a great option for healthcare providers because it introduces your services to your target audience when they aren’t actively searching, but are still receptive to engaging with your content on the Facebook website or app. Here are five tips for creating effective Facebook advertising for your healthcare marketing strategy….

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How Do I: Make My Facebook Advertising Work for Me?

We’ve shared a lot about the building blocks of starting a Facebook ads campaign, from determining your objective and target audience to choosing the right image and writing ad copy. But setting up your ad is only the first step in the success of your advertising campaign – and a lot of it depends on what happens once your ad is launched! Here are a few tips to make sure your Facebook ads go a long way for your business….

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website…

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Better Lead Generation: 3 Tools to Lift Your Marketing Efforts

Get better marketing results with these lead generation secrets

You may be doing everything you can do drum up website visits – paid search engine marketing, SEO, Facebook advertising – and it might be working really well for you, but visitors still leave without converting. But, all is not lost. Here are some unique tools you can use to stay in front of your site visitors and even reach new audiences to drive leads and lift your marketing efforts. 1. Leverage Retargeting to Drive Return Visits Retargeting technology shows…

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Better Lead Generation: Getting More Search Traffic with SEO

Now that you’ve got a good flow of visits and leads from your search engine marketing efforts, what better way to amp up your search marketing game than by optimizing your website and local presence for the organic, or unpaid, search results? Now you’re probably wondering how to use SEO to get more traffic. SEO is the perfect complement to your search advertising and can help you generate more traffic and leads from search results pages and lift the results…

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Better Lead Generation: Getting an Edge in PPC

For many local businesses, running a PPC advertising campaign is easier said than done, even if you already have a handle on the basics like picking keywords and creating a budget. As algorithms change, trends emerge, and the effectiveness of tactics shift right under your nose, you may find yourself struggling to keep up. Try these tips to give your search engine marketing a competitive edge and deliver more leads from your strategy. 1. Turn on Ad Extensions Copy-only text ads just don’t set…

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4 Ways to Measure Your Holiday Marketing

Measure Holiday Marketing with These Tips

Understanding the effectiveness of your holiday marketing tactics is critical when you’re investing money and effort into generating leads for your business. As a local business, it’s important to look not just at clicks and visits, but also at the conversions, calls, and leads you are getting from your marketing. Here are a few simple ways to track your marketing this holiday season: 1. Google Analytics Google Analytics is an important website tool to help you see specific activities that users take on your…

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