How To: Maximize Your Search Campaigns for Seasonality

It’s that time of year again, business owners are shifting focus away from consumers’ everyday buying habits and making room for anything and everything that pertains to the holiday season, from Small Business Saturday through New Year’s Day specials. How Does Seasonality Impact Search Campaigns? We can define seasonality as a foreseeable change that occurs during a given period. Marketing experts make it their responsibility to comprehend those changes, including learning about the consumers that search a given target market…

Read More...

9 Digital Marketing Metrics You Need to Know & Why They Matter

In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor in determining success. Now that data is so easily accessible, choosing the right metrics to measure and focus on can become paramount. Marketers are often influenced by “vanity” metrics and begin to lose sight on metrics that would really matter for their business. It is important for these business owners…

Read More...

5 Tips to Spice Up Your Facebook Ads Strategy

You probably already know that Facebook advertising is a great way to target your ideal consumer on one of the largest social media platforms in the world. If you’re currently running Facebook advertising, what are some things you can do to improve your ad performance and reach your marketing goals? Here are five ways to spice up your Facebook advertising strategy. 1. Take Advantage of Targeting Options You can choose specific demographic options such as location, age range, gender and…

Read More...

18 Display Advertising Terms You Need to Know

If you are familiar with any form of digital advertising, you are most likely aware that some of the terms and acronyms can be a bit overwhelming, and display advertising is no exception. Here are some jargon-free definitions of the more common display advertising terms to know: Display Advertising: A form of digital advertising where your ads are shown on various websites, like a local news site or shopping site, typically in a banner form. Above the Fold: This term…

Read More...

7 Deadly Sins of Lead Management

Lead management is an essential part of growing your business. You need new leads to come in so you can convert them into new customers. But, do you ever feel like your leads aren’t converting? Or you’re not capturing enough leads? Or maybe that you’re not getting the right leads? If so, you may be making one of these seven deadly sins of lead management. 1. Your Form Submissions Are Working Against You It is no secret that visitors tend…

Read More...

Plugin by Social Author Bio