3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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Mind-Blowing Instagram Stats That Prove It Means Business

Instagram grew to 800 million users in 2017, with 500 million logging on daily. Just a year before, the popular social network hit 600 million users. It’s easy to write off numbers that reach such astronomical heights – what’s another 200 million when you’ve already got several? First, that’s a 33% increase year-over-year. Second, the current estimated world population is 7.6 billion people, which means approximately 10% of the world is on Instagram. Here are a few other eye-popping stats…

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3 Marketing Habits to Break in the New Year

You know that your products and services are just what your target audience needs. You’ve shored up your operations to reduce costs. You may have even revamped your marketing. Everything about your business should be propelling you to a brighter future. So, why isn’t it? Businesses make mistakes every day that can lead to closure. This is painfully true when it comes to marketing. Here are three marketing habits you should break in the new year. Relying Strictly on Unpaid…

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How to Make Videos for Facebook Ads

If you’re noticing more Facebook video ads from competitors, your eyes aren’t deceiving you. While large companies have taken advantage of video advertising for decades, the evolution of digital technology has made it easy and affordable for most local businesses to incorporate video into their marketing toolkits as well. So, how does your biggest competitor frequently push out new footage that’s captivating your target audiences? The simple answer is time and money, but you don’t need as much as you…

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