Search & Display Advertising: What’s the Difference?

search advertising & display advertising differences

When I was little, I wouldn’t even touch peanut butter. I was a jelly kind of gal. Little did I know, adding crunchy peanut butter to my jelly-only sandwich would change my world. Peanut butter and jelly. Together. My lunches were so much better with both of them than just with one. THAT’S how you should view search engine advertising and display advertising. Because when this dynamic duo works together, you get even better results than by doing each one…

Read More...

Quality Score: Does Your Search Advertising Make the Grade?

Google's Quality Score: Does Your Search Advertising Make the Grade?

When I talk to my clients – all local business owners – about search advertising, I feel like I can hear Aladdin’s “A Whole New World” playing in the distance. Digging into Google’s metrics is sure to be the cause of many headaches, but understanding not just how your ads are performing, but why, is critical to getting more from your search advertising budget. And one of the most important metrics impacting your search advertising is something Google calls Quality…

Read More...

Plugin by Social Author Bio