Case Study: New York Healthcare Client Grows Their Practice with ReachLocal

What do you get when you mix SEO, Facebook advertising, search advertising, and lead management? For one doctor, this combination of digital marketing solutions managed by ReachLocal resulted in incredible success, including a 400% increase in leads and a 69% reduction in cost per lead.

Mitchell Medical Group, a ReachLocal New York client, was focused on marketing their practice through traditional tactics but found they were having a hard time tracking results and wanted to get online, where they knew people were searching for the treatments they offer.

They initially started working with ReachLocal for search advertising through our ReachSearch solution and immediately received more calls and website visits. However, they noticed they weren’t converting very many callers into actual patients. As part of ReachSearch, calls are recorded (in compliance with HIPAA), so the staff at Mitchell Medical Group analyzed their calls and identified a few ways they were internally miscommunicating. As a result, they were able to train their staff on the best way to talk to prospective new patients, which dramatically increased conversions and helped the business tremendously.

Once they started seeing leads convert from search advertising, Mitchell Medical Group knew they needed a way to capture organic searchers, so they started working with a different company for SEO. When they weren’t getting the results they hoped for, they added ReachSEO, ReachLocal’s SEO solution, to their strategy and have seen a dramatic increase in website visits they attribute to the ReachLocal team.

“They quickly reorganized things to maximize my SEO standing, especially in the key areas that I was interested in,” said Dr. Mitchell, Board Certified Allergist & Immunologist at Mitchell Medical Group.

Watch the full ReachLocal review video below to hear about all of the solutions Mitchell Medical Group runs with ReachLocal, including Facebook advertising, and read Mitchell Medical Group’s case study on our website.

Stephanie Heitman

Stephanie is the Sr. Marketing Manager for USA TODAY NETWORK | LOCALiQ. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys watching reality TV with her husband and her dogs.

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