Case Study: Connecting with More Patients with Digital Marketing [Video]

One of the things we love at ReachLocal is helping our clients reach the people who need them. So, it was exciting when we partnered with Community Hospice of Texas to help them reach more patients through online marketing. Community Hospice of Texas has been setting the highest standards for home-based and community healthcare in the Dallas/Fort Worth and Waco, Texas, areas since 1996. Their goal is to help more patients in the communities they operate in, but they wanted…

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Healthcare Marketing Makeover: 3 Tips to Try in 2018

A new year means new marketing tactics and plans. Digital marketing will continue to grow in 2018, especially in the healthcare industry, so I’ve put together three tips for you to try as part of your healthcare marketing strategy to build your brand and awareness with current and potential patients. 1. Geofencing Would you say you’re addicted to your phone? Research shows that U.S. consumers now spend an average of five hours on their mobile devices, and the majority of…

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Case Study: New York Healthcare Client Grows Their Practice with ReachLocal

What do you get when you mix SEO, Facebook advertising, search advertising, and lead management? For one doctor, this combination of digital marketing solutions managed by ReachLocal resulted in incredible success, including a 400% increase in leads and a 69% reduction in cost per lead. Mitchell Medical Group, a ReachLocal New York client, was focused on marketing their practice through traditional tactics but found they were having a hard time tracking results and wanted to get online, where they knew…

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Healthcare Marketing: 3 Ways Digital & Traditional Marketing Work Together

Many hospitals and health systems have stayed firmly planted and deeply rooted in traditional marketing for years. In most cities you can’t drive half a mile without seeing one billboard or another proudly boasting their latest rankings or that their wait times are 30 seconds faster than the other guys. It’s a part of the healthcare marketing ecosystem, and it has always been that way. As consumers, experts say we are exposed to over 5,000 advertising messages per day. Without…

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3 Ways This Audiologist Grows Her Practice with ReachLocal

Most healthcare practitioners understand how important digital marketing is for expanding their practice and attracting new patients. Consumers are largely depending on the internet for healthcare information, whether it’s searching for symptoms on various websites, looking for a new healthcare provider on search engines, or soliciting their online communities for healthcare recommendations. Diana Wagner, owner and audiologist at Audiology First in Columbia, Maryland, knew she needed digital marketing to bring in new patients and expand her practice, so she started…

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4 Essential Truths About Healthcare Marketing

Marketing a healthcare business is tough! Healthcare is a unique field because while you’re dealing with the very sensitive nature of treating your patients, whom often come to you scared, vulnerable, or confused, you’re also working in a very scientific, cutting-edge industry where treatments, tools, and systems are constantly evolving. And, in today’s digital world you have the added complication of developing and maintaining robust marketing strategies so you can continue growing and treating more patients. So, to make it…

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Facebook Advertising for Healthcare: 5 Steps to Get Started

Pictures of babies, keeping up with old friends, and fun video recipes are all reasons why 1.94 billion people sign into Facebook on a monthly basis with 1.28 billion people logging in on a daily basis. When these users log in, they are spending an average of 50 minutes per visit. To say that Facebook has captured our attention is an understatement. And, all of these users represent potential patients who are turning to family and friends for healthcare information…

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5 Facebook Advertising Tips for Your Healthcare Marketing

Whether you’re running a doctor’s office, health clinic, med spa, or another healthcare business, marketing on Facebook is a cost-effective way to capture attention and leads from potential patients. Facebook advertising is a great option for healthcare providers because it introduces your services to your target audience when they aren’t actively searching, but are still receptive to engaging with your content on the Facebook website or app. Here are five tips for creating effective Facebook advertising for your healthcare marketing strategy….

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Healthcare Marketing & What It Means To Potential Patients

When it comes to finding information about health-related issues, people turn to the web. In fact, websites like WebMD see an average of 191 million unique users per month, (a decent percentage no doubt misdiagnosing the common cold). But it’s not just information on sicknesses that cause people to turn to the web – getting and staying healthy has also become a major search trend today, and on many different platforms. From social media sites like Pinterest to YouTube to…

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Bickford Senior Living Case Study: 3 Important Online Marketing Lessons

ReachLocal's SEO Services

Bickford Senior Living’s 50 locations around the country provide a family environment for senior residents who can no longer live alone. A longstanding ReachLocal search engine advertising customer, Bickford wanted to drive more leads through their website rather than relying on lead aggregators that provide the same lead information to multiple assisted living facilities. However, Bickford’s new website wasn’t showing up in organic search results, so they turned to ReachLocal for help with search engine optimization (SEO). Within four months,…

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