Write the Perfect Holiday Text Ads With These 3 Tips

It’s that time of year again! The fall candles have been lit, pumpkins are seen outside of almost every grocery store, and Christmas music will start playing in every mall shortly after Halloween. The holiday season has arrived, and shoppers will soon be crowding a very popular place to make their purchases – the internet. Whether they’re looking for a specific item on a wish list or scrolling through their search engine results page (SERP) for inspiration, put your business…

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3 Social Media Marketing Tips to Fall For

Social media trends—both for users and marketers—come and go at breakneck speeds; just when you thought you knew it all, another tactic or trend turns things around. Now’s the time to try some of these strategies to boost your social media pages! Try Video Marketing You’ve probably encountered short social media videos on Instagram, Facebook, and Twitter. Videos are popular among users because they’re dynamic, and because watching videos—whether about a recipe, product, or cool trend— is typically a passive and relaxing activity. Now more than…

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Meet Stephanie, ReachLocal’s Facebook Product Development Expert

Facebook holds its title as the most used social platform in the entire world, with many of its 3 billion users spending up to one hour cruising the site every day, consuming content from friend, family and businesses alike. The reach on Facebook is incomparable, but the competition is getting tougher. Facebook also opted to put extra focus on serving users the content that they really, really love. This means the algorithm focuses on serving content from individuals rather than…

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Leads or Likes? Getting Real Results from Your Facebook Page

A lot has changed on the social media site this year – and now is the time to see if your Facebook advertising strategy is really bringing in the results you want. A few years back, building a community of loyal Facebook followers was a relatively simple feat: launch a page, post compelling content on the regular, answer questions, respond to comments and watch your fan count rise. But Facebook has become an increasingly competitive space for brands, especially as…

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3 Types of Businesses That Should Run Instagram Ads

The widely-known mobile sharing network of Instagram has grown rapidly since its launch in 2010. It started off as a simple photo sharing app and grew to include a 24-hour story feature, IGTV, engagement tools such as polls and swipe up links, and so much more. According to Statista, there are currently 800 million active Instagram users (and it’s only going up from there). So, are you taking advantage of putting your ads on this rapidly growing platform? There are…

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Why National Brands are Going Local for Marketing

National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind…

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Click This: Fuel Your Social Media Engagement with These Tips

Social media is all about making connections, updating others on what’s happening in your business, and sharing information that your followers want to see. But in order to grow your business, sharing on social media shouldn’t be a one-way street. Are you wondering how to increase engagement on your page but don’t know where to start? Here are five tips for helping you increase your business’s social media engagement. 1. Know that Your Current Audience Matters Do you find yourself…

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TGM Associates: 40% of our Internet Traffic Comes from ReachSearch [Video]

Web Traffic that Translates into Leases For the past several years, TGM Associates has worked with ReachLocal to get in front of more potential residents searching for apartment rentals in several different markets. In fact, since 2012, they have seen a significant part of their traffic – around 40%! – come from their search engine advertising through ReachSearch. But it’s not just about driving traffic to their website; they want that traffic to translate into new business. What really matters…

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How ReachLocal Helps Multifamily Communities with Their Search Engine Advertising [Video]

A Multifamily marketing partnership with ReachLocal can help you sign more leases. It’s as simple as that. Our award-winning search engine marketing solution –ReachSearch– helps you get found by more renters at the exact time and place they are looking for a new home. Here’s why we’re successful: We extract actionable insights for your properties based on data from millions of search engine marketing campaigns. Since 2006, our seasoned team of experts has been hyper-focused on serving the best and…

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