Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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SEO + Listings: The Superpower Your Web Presence Needs

Are you looking to save your online presence? Combining SEO, or search engine optimization, and listings can be the superpower you need to rescue your business from being lost amongst the league of other websites on the internet. Learn how SEO and listings work together to superpower your presence online. Show Up Organically with SEO A good SEO strategy can help your business stand out from your competitors and the billions of other websites on the internet that are getting…

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4 Things to Know About Local Search Ads

Have you noticed ads popping up in Google Maps lately? I’ve been receiving a lot of questions about these ads – called Local Search Ads – so I thought I’d write up this post to explain what they are and how you can use this ad format in your search advertising. What Are Local Search Ads? Local Search Ads are an AdWords ad format that features your business location and can be shown when a user searches on Google.com or…

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3 Steps to Success with Targeted Email Marketing

As a business owner, choosing the best marketing strategy to maximize your ROI can be daunting. Thankfully, one of the most effective solutions doesn’t seem to be going away anytime soon. Email marketing has been generating the highest ROI for businesses ranging from SMBs to enterprises for over 10 years and counting. That shouldn’t come as a surprise, considering 85% of people who are connected online participate in email communication on a regular basis. We all know every consumer has…

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9 Digital Marketing Metrics You Need to Know & Why They Matter

In the world of digital marketing, not all metrics used to measure success are created equal. In a constantly evolving age, the necessity to measure data is a key factor in determining success. Now that data is so easily accessible, choosing the right metrics to measure and focus on can become paramount. Marketers are often influenced by “vanity” metrics and begin to lose sight on metrics that would really matter for their business. It is important for these business owners…

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3 Digital Marketing Tips for Seasonal Businesses

Are you a seasonal business struggling to figure out the best digital marketing strategy to keep your business in front of prospects and customers all year? As we move into the fall and winter seasons, some business owners find themselves wondering what to do until it warms up again, while other businesses are preparing to ramp up business. Use these three tips to market your seasonal business year round. 1. Build a Solid Online Presence A solid online presence comprising…

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner…

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5 Tips Every Automotive Marketer Needs to Know

The automotive industry has a long and storied role in the American economy. “Big 3” owners in Detroit, hybrid owners in California, and subcompact car owners in the city all demonstrate the range of the automotive industry’s reach and the pervasive nature of automobiles in American culture. Automotive marketers are constantly looking for new and innovative ways to take hold of buyers in the short-term selling cycle and also in the long term with brand awareness objectives. Here are some…

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The 4 Best Places to Market Your Business Online

As online marketing becomes increasingly popular, there are more and more opportunities and places to market your business. As you find where your target audience is, you will figure out which niche platforms you should be advertising on, but what are the major platforms you should be on no matter what? Keep reading as I explore the top four places to market your business online. 1. Google The first platform you should be on is a slightly obvious one but…

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How Local Listings Can Improve Your Web Presence: 4 Benefits

Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website? Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is…

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