Case Study: RV Dealers Association Sees Success from ReachLocal Digital Marketing Solutions

What’s better than the RV lifestyle? For ReachLocal client Ontario RV Dealers Association (ORVDA), the answer is nothing. The ORVDA represents over 100 RV dealers in the Ontario area and holds five major consumer shows each year. They live and breathe RVs. Which doesn’t leave a lot of time for marketing. So, when they decided it was time to find a more efficient and effective way to market their tradeshows, they turned to ReachLocal to run a comprehensive digital marketing…

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5 Stats That Prove Your Business Needs Video Marketing

Does your business include video content as part of its marketing plan? Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. Check out these informative statistics about how your business should have a video marketing presence in your campaign strategy. Why Are Businesses Using Video Marketing? Video marketing is no longer a cutting-edge extravagance for large corporations. It’s time to evaluate how your brand will benefit…

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Drive Your Way to Social Media Success: Tips for Automotive Marketers

Too many dealers focus their online marketing strategy on digital advertising without giving a lot of thought to other online tactics that may help them reach and engage their target audience. Digital advertising, like search advertising and display advertising, are an important component of a strong online marketing strategy, but what information are you offering to people who are interested in your brand? Or to people who have multiple dealership options? What distinguishes your dealership from the others in your…

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Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results….

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Out of Office: How to Keep Business Going & Leads Coming In

Are you going on vacation this summer and worried about how your business will get new leads while you are soaking up the sun? If you have the right strategy in place, you won’t have to worry about staying top of mind with potential customers while you’re out of the office. Enhance your digital marketing strategy to keep leads coming in while you are “Livin’ la Vida Loca” this vacation season with these tips. Targeted Email Marketing Email marketing is…

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How to Use YouTube to Target Your Audience

The modern living room is changing. Families are still gathering around on couches and chairs to watch TV shows or even videos. However, what they are watching and the medium they are watching on is what has changed. Digital video streaming services such as YouTube, which has seen the number of views on TVs double year over year, are taking away from the time spent watching broadcast TV. On just mobile alone, YouTube reaches more 18-49-year-olds than broadcast or cable…

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Summer’s Approaching! 4 Tips to Amp Up Your Social Media Strategy

Summer will be here before you know it, and now is the perfect time for your business to get creative online while school is out and vacationers come rolling into town. Whether you are a service business, healthcare provider, or auto dealer, it is important to have a clear, consistent social media strategy. We know it can be easy to give into negative marketing habits that can hinder your business, but don’t worry too much; take a deep breath of…

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How Can YouTube Advertising Help Your Business? [Infographic]

In this day and age, it is imperative to reach potential consumers where they are spending most of their time, which is online. Over 1.3 billion people visit YouTube for entertainment or to find information, and fortunately, there is a marketing tactic that enables businesses to reach those prospective buyers there: YouTube advertising. YouTube advertising allows your video advertisements to reach your target audience whether they’re on desktop or mobile. Check out our infographic below to see how YouTube advertising works, and…

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Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important to understand that today’s consumers are savvy. They don’t want templated responses but instead prefer to feel like they are communicating with an actual person…

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