Warm Up Your Website: 4 SEO-Friendly Updates to Make Today

Are you getting a chilly feeling from website visitors? If you’ve noticed a high number of website visitors with little-to-no conversions, or maybe even a lack of web visitors in general, your SEO may be lacking. Here are four SEO-friendly and consumer-friendly updates you can make to your website today to improve your chance for conversions and help attract new visitors. Put Your Contact Info Front & Center When visitors click to your website, how easy is it to find…

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Infographic: Surprising Holiday Shopping Trends

At ReachLocal, we wanted to understand how consumers are shopping this holiday season. Do they prefer in-store or online? How are they deciding what local businesses to support this season? To answer these questions and more, we surveyed over 250 consumers about their holiday shopping habits and found some interesting results, including: 44% of consumers prefer to shop both in-store and online. 55% of millennials 18-34 prefer to shop in stores. Most consumers ranked convenience as the number one reason…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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5 Signs Your SEO is Naughty (& How to Make It Nice)

Search engine optimization, or SEO, is an important component of any online marketing strategy. SEO can help customers and prospects find you online when searching for your products and services. And, good SEO can complement your other digital marketing tactics, like search engine marketing. So, with the holidays right around the corner, it’s the perfect time to take a look at your SEO to determine whether it’s naughty or nice. 1. SEO Keywords Naughty: Keyword Stuffing We all know that…

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Last-Minute Tips for Small Business Saturday

With November racing to a close and the official launch of the holiday shopping season just a few days away, that only means one thing: It’s time for Small Business Saturday! At ReachLocal, we love local businesses, so Small Business Saturday is something we look forward to every year. There’s nothing better than getting out, discovering new businesses, and supporting your local community. So, with Small Business Saturday coming up this week on November 25 and your plan (likely) in…

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63% Say Supporting Local Businesses is Key for In-Person Buying: Small Business Saturday Insight Poll Tips

In a ReachLocal survey of over 250 consumers, 63% said supporting a local store or community was a key factor in why they choose to purchase or shop at a physical store. This insight underscores just how important it can be to elevate the message of your local ties and community involvement in how you market your business and engage with consumers. Being a local business is a key differentiator that can help you snag more sales. So, how can…

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How To: Maximize Your Search Campaigns for Seasonality

It’s that time of year again, business owners are shifting focus away from consumers’ everyday buying habits and making room for anything and everything that pertains to the holiday season, from Small Business Saturday through New Year’s Day specials. How Does Seasonality Impact Search Campaigns? We can define seasonality as a foreseeable change that occurs during a given period. Marketing experts make it their responsibility to comprehend those changes, including learning about the consumers that search a given target market…

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Non-Retail Businesses: 5 Ways to Get Involved in Small Business Saturday [Infographic]

Small Business Saturday isn’t just for retailers and restaurants! American Express’s Shop Small® initiative is meant to support local businesses across the United States, no matter the business type. So, if you’re a non-retail business and you’re unsure how you can participate in Small Business Saturday, we’ve created this infographic with five great ideas for getting involved this season. Want more Small Business Saturday resources? Check out these blog posts: How to Use Facebook Ads for Small Business Saturday Free…

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5 Tools to Help You Create Captivating Social Media Posts

The cursor on a blank Twitter or Facebook post blinks, and seconds pass as you wait for a “Eureka!” to break your creative block. But, in many cases, creating great social media content has less to do with inspiration and more to do with working outside the mind — and there are a lot of tools out there to help you. Here are some of our favorite tools to help you create captivating social media posts. Grammarly What you post…

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How to Use Facebook Ads for Small Business Saturday

Small Business Saturday is on November 25 this year! Created by American Express, it’s a great opportunity to drive more customers to your local business. With the date just around the corner, you should take advantage of all the tools available to your small business, especially on Facebook. Here are some ways to use Facebook ads for Small Business Saturday: Target the Ideal Audience With Facebook advertising, you’re able to get really granular on the audience you choose to target….

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