SEO & Local Citations: How Google My Business Helps You Get Found

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. Here are a few tips that can help you…

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3 Ways to Improve Your Social Media Presence By Tomorrow

Did you know that 10 years ago only 7% of the U.S. population was on some kind of social network? Today, 79% of the U.S. population is on social media. So, what does that mean for your business? Well, it means that in order to stand out from your competitors and attract new fans and followers online you need to go beyond just setting up your business on social media sites like Facebook and Twitter – you need a strong, active presence. Here are…

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Don’t Make These Heartbreaking Marketing Mistakes

Whether you’re a small or large business, no company wants to lose time or money for digital marketing mistakes. You could spend hours implementing your new marketing strategy, or a large portion of your budget for a marketing tactic but generate little results without truly understanding where you may be going wrong. Ensure that your next campaign will be successful by following these few crucial tips: 1. Not Advertising Where Your Target Audience Is Digital marketing gives you an abundance…

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Get More Leads & Grow Awareness: 3 Digital Marketing Tactics to Try

If you’re like me, you’ve probably set a New Year’s resolution for yourself. But, like me, you’ve probably already broken your resolution. If the same is true for your business, that’s okay, it is never too late to start a new resolution. Take a look at these three digital marketing tactics to get more leads and grow awareness for your business: 1. Facebook Lead Ads I would imagine that if you are doing any kind online marketing it is search…

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Geofencing & the Auto Industry: What You Need to Know

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…

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Kill Your Slow Season with Targeted Email Marketing

Winter is making its presence known, and you may notice a decrease in customer inquiries and appointments as a result. Don’t fret, as your business is not the only one facing a slower season. As the winter storms roll-in, what can set your business apart from the others is how your team utilizes this new found bandwidth. Right now is the perfect time to launch a thoughtful email marketing campaign. When it comes to launching an impactful email marketing campaign, it…

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Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the…

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Student Housing Prospects: Find them on the #Gram

Peak season may be the time when leases are signed, but prospects are forming their opinions about you long before then. All year long you should be considering your web presence, online reputation, and social media as keys to getting prospects in the door when they are ready to decide. No matter the season, social media and especially Instagram are cost effective ways to reach this student audience and make a connection.  #whyitmatters  This generation of college students is more diverse, and more…

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Quick-Start Guide to Content Marketing for Student Housing

Content marketing is key to defining your brand and differentiating you from top competing properties. Purposeful messaging that brings together the elements of your brand with your student community can make or break your marketing plan. While there are many types of content, focusing on these four areas is a great place to start.  Channels If you have limited time or resources to devote to content marketing, you can start by taking stock of the channels you are already using…

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Multifamily Marketing: Connecting with Gen Z through Email Marketing

Gen Z is heading to college, and in an ever-evolving digital world staying in front of them in an engaging way can seem a daunting task. You may be surprised to learn that email is still an important way of connecting with these up-and-comers. Ninety-one percent of consumers check their email once a day (that includes Gen Z), and 88% of renters indicate that email is their preferred method of communication. So how can email marketing help you reach them?…

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