3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results….

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6 Elements of Successful Instagram Ads

Are you ready to get started with Instagram advertising for your business? Instagram advertising is a great way to reach a large but well-targeted audience and engage in a way that drives consumers to take action. But first, be sure to solidify your message, budget, and audience! What is it you want those who engage with your Instagram ad to remember? How much of your budget are you able to spend? In many cases, more money may be needed to…

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Mind-Blowing Instagram Stats That Prove It Means Business

Instagram grew to 800 million users in 2017, with 500 million logging on daily. Just a year before, the popular social network hit 600 million users. It’s easy to write off numbers that reach such astronomical heights – what’s another 200 million when you’ve already got several? First, that’s a 33% increase year-over-year. Second, the current estimated world population is 7.6 billion people, which means approximately 10% of the world is on Instagram. Here are a few other eye-popping stats…

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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How to Make Videos for Facebook Ads

If you’re noticing more Facebook video ads from competitors, your eyes aren’t deceiving you. While large companies have taken advantage of video advertising for decades, the evolution of digital technology has made it easy and affordable for most local businesses to incorporate video into their marketing toolkits as well. So, how does your biggest competitor frequently push out new footage that’s captivating your target audiences? The simple answer is time and money, but you don’t need as much as you…

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[VIDEO] Get More from Facebook Ads with ReachLocal

Getting your business seen on Facebook is more challenging than ever, now that over 5 million businesses and 2 billion users are all competing for attention. As a Facebook marketing partner, we are proud of the exceptional results we deliver to help local businesses cut through the noise and grow on Facebook every day. One way we do this is through our full-service Facebook advertising solution, ReachSocial Ads. With Facebook ads, we help businesses get in front of the right…

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Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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Video: What’s the Difference Between Facebook News Feed Ads & Boosted Posts?

Have you ever wondered if there’s actually a difference between Facebook News Feed ads and boosted posts? Spoiler alert: There is! Facebook offers a variety of ways for you to reach new and potential customers through their platform, and there are a number of ad formats and solutions available to business owners to help you reach specific marketing goals. Watch this video to learn more about the differences between Facebook News Feed Ads and boosted posts and how you can…

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Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is? Learn three ways you can find out if people are coming to your website from Facebook. 1. Google Analytics Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from…

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