The Power of Small Business Saturday: 5 Stats

Small Business Saturday is officially less than a month away! As you prepare to either host a Small Business Saturday event or Shop Small® in your community on November 25, consider these stats that illustrate the power of Small Business Saturday in supporting local businesses. In 2016, according to American Express: 112 million consumers shopped and dined to support Small Business Saturday Over 6,700 small businesses signed up as Neighborhood Champions There were 135 million social media engagements around Small…

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Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the…

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SEO + Listings: The Superpower Your Web Presence Needs

Are you looking to save your online presence? Combining SEO, or search engine optimization, and listings can be the superpower you need to rescue your business from being lost amongst the league of other websites on the internet. Learn how SEO and listings work together to superpower your presence online. Show Up Organically with SEO A good SEO strategy can help your business stand out from your competitors and the billions of other websites on the internet that are getting…

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How Local Listings Can Improve Your Web Presence: 4 Benefits

Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website? Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is…

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How to Reach Mobile Consumers with Geofencing [Infographic]

It’s important to market your business to the right people, in the right place, and at the right time. However, consumers are constantly on the move, which means it’s getting harder for businesses to reach them effectively. Luckily, there’s a local advertising tactic that enables businesses to reach consumers directly through their mobile devices. Geofencing allows your local business to use mobile advertising to get in front of more local consumers when they are on the go. Read our infographic…

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3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips to help you create and maintain an effective strategy for your business. Know Your Target Client Geofencing is designed to target a certain geographic area;…

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3 Ways to Entice Tourists to Your Local Business this Summer with Listings

Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. Here are three ways to entice tourists (and locals) to your business this summer with listings. 1. Attract Searchers through Google Maps with Google My Business Is your business showing on Google Maps when people search for products and services…

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Mobile Advertising FAQs: 4 Local Geofencing Features You Need to Know

With 75% of smartphone users relying on location for their search results on the internet, it’s no wonder why many businesses have already started using location-based advertising. Geofencing is a hyper-local mobile advertising technology that can help you reach more consumers when they’re out and about. But, what exactly is geofencing, and how you can use it to your advantage? Read our FAQs about geofencing below. What is Geofencing? Geofencing is use of a virtual perimeter using Wi-Fi, GPS, or…

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4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews for local businesses have become an increasingly critical factor in the local consumer buying journey. But, how much do local business reviews really matter for your business? And what can you do about them? Check out these four important stats local businesses need to…

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Geofencing & the Auto Industry: What You Need to Know

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability to target shoppers when they’re on your lot or…

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