Why National Brands are Going Local for Marketing

National brands are largely taking a local approach to marketing their business. But, why? With the power of a big name behind them, do they really need to focus on local to get more customers and grow their business? The answer is a resounding YES. Here are five reasons why national brands are going local for their marketing. Consumers Search with Local Intent I don’t know about you, but when I search for a business, I’m typically using some kind…

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5 Need-to-Know Tips for Managing Local Listings

Google releases update after update hoping to improve the search experience for their users. Other search engines follow suit. And the more local-focused they become, the more important it is to make sure you are managing your local listings so that you can make sure you are found by prospects in their moment of need. But where to start? Here are five tips to make local listings management more manageable. 1. Get Your Business on the “Big Hitters” There are…

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Earning Your Stars: Managing Online Reviews

In this post, you’ll learn: Why online reviews are essential to great customer service How online reviews help new customers notice you What you need to do to launch a reputation management program When to respond to reviewers (spoiler alert: always!) As a business owner, there’s nothing more important than making your customers happy. Unfortunately, not all customers feel comfortable giving feedback on the spot. The result? Most of your customer base will venture online, where the relative anonymity of…

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Local Listings Management: 4 Essential Things to Know

Marketing your business should be fun. Whether you’re hosting a unique event or reposting cool photos from your fans on social media – connecting with your customers (existing and potential) is the most rewarding part of this thing we call marketing. But diving head first into the “fun stuff” can be detrimental if you don’t take care of the essential details first. Those essentials are most often what leads your customers to your business – both online and offline –…

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The Power of Small Business Saturday: 5 Stats

Small Business Saturday is officially less than a month away! As you prepare to either host a Small Business Saturday event or Shop Small® in your community on November 25, consider these stats that illustrate the power of Small Business Saturday in supporting local businesses. In 2016, according to American Express: 112 million consumers shopped and dined to support Small Business Saturday Over 6,700 small businesses signed up as Neighborhood Champions There were 135 million social media engagements around Small…

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Mobile Advertising: 3 Tips to Directly Reach Customers

Did you know that Americans are now spending five hours per day on mobile phones? Chances are you’re reading this article on a smartphone right now. With so many people spending so much time on mobile devices, it’s only natural as a business owner to think about how you can get in front of those consumers. Here are some ways you can use digital marketing to capitalize on that smartphone screen time. Make Your Website Mobile Friendly One of the…

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SEO + Listings: The Superpower Your Web Presence Needs

Are you looking to save your online presence? Combining SEO, or search engine optimization, and listings can be the superpower you need to rescue your business from being lost amongst the league of other websites on the internet. Learn how SEO and listings work together to superpower your presence online. Show Up Organically with SEO A good SEO strategy can help your business stand out from your competitors and the billions of other websites on the internet that are getting…

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How Local Listings Can Improve Your Web Presence: 4 Benefits

Are you having trouble improving your online presence? Do you want to get in front of the right audience and drive customers to your store or website? Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is…

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How to Reach Mobile Consumers with Geofencing [Infographic]

It’s important to market your business to the right people, in the right place, and at the right time. However, consumers are constantly on the move, which means it’s getting harder for businesses to reach them effectively. Luckily, there’s a local advertising tactic that enables businesses to reach consumers directly through their mobile devices. Geofencing allows your local business to use mobile advertising to get in front of more local consumers when they are on the go. Read our infographic…

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3 Tips to Get Your Local Business Started with Geofencing

Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to get started with geofencing for your local business, here are a few tips to help you create and maintain an effective strategy for your business. Know Your Target Client Geofencing is designed to target a certain geographic area;…

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