Best Practices for Review Response

There’s a lot you can learn from online reviews, and they can be a valuable tool for improving your customer service. Handle them incorrectly, however, and you could be left with a PR nightmare. There’s no need to be intimidated: review response can be expertly handled if you understand a few key points. It’s important to understand that today’s consumers are savvy. They don’t want templated responses but instead prefer to feel like they are communicating with an actual person…

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How to Use Customer Feedback on Social Media to Improve Your Business

Social media offers unprecedented marketing opportunities for businesses of all sizes, yet many businesses miss one of the biggest improvement opportunities available through social media: Customer feedback. Don’t let negative comments affect your business’s morale, instead learn from these tips on how to change contrary opinions into positive, strategic change. Take Action on Customer Feedback Polls conducted by Twitter show that customer service requests made through Twitter have grown by more than 250% in recent years, and customers expect a…

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Where’s the Love? 4 Ways to Get More Online Reviews

What’s better than a Valentine’s Day card for your business? A great review! Studies have shown that consumers trust online reviews as much or more than a personal recommendation. That means that your consumers, and maybe even you, trust a review from a stranger on the internet as much as you’d trust a recommendation from a friend or coworker. So, what do you do when your online review sites aren’t getting any love? Here are four tips to get more…

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Online Reputation Guide: Managing, Monitoring & More

Do you know how your business looks online to consumers searching for your products and services? If you have a poor online reputation, you may be losing customers to your competitors. Consider these stats: 81% of consumers research online before buying. 56% of consumers say search engines are the top source they use to look for reviews about businesses. 90% of consumers say online reviews influence their purchase decisions. So, we know that online reputation matters, but with so many…

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner…

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How’s Your Street Cred? Why Your Online Reputation is Important

Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation. Owning your company’s online reputation can be quite difficult. With news articles, employee and customer review sites, and social media, it’s very easy to have a negative presence online without even realizing it. It’s important not just to manage what…

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4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews for local businesses have become an increasingly critical factor in the local consumer buying journey. But, how much do local business reviews really matter for your business? And what can you do about them? Check out these four important stats local businesses need to…

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If…

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Reviews FAQs: What Review Sites Should I Focus On?

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites for local businesses out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business:…

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Reviews FAQs: How Do I Get More Reviews?

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more local business reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash…

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