Online Reputation Guide: Managing, Monitoring & More

Do you know how your business looks online to consumers searching for your products and services? If you have a poor online reputation, you may be losing customers to your competitors. Consider these stats: 81% of consumers research online before buying. 56% of consumers say search engines are the top source they use to look for reviews about businesses. 90% of consumers say online reviews influence their purchase decisions. So, we know that online reputation matters, but with so many…

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How to Spot Fake Business Reviews Online

You know what they say: not everything you read on the internet is true. And while online review sites are a great place to look up a business or a product for more information, there is a possibility that what you are reading online may not be true. For example, did you know that up to 15% of online reviews are fake? That’s why you should always be on the lookout for fake business reviews, both as a business owner…

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How’s Your Street Cred? Why Your Online Reputation is Important

Do you know what your customers are saying about you online? Or what comes up on search engine result pages, or SERPs, when a prospect searches for your business? These are two key factors in determining your business’s online reputation. Owning your company’s online reputation can be quite difficult. With news articles, employee and customer review sites, and social media, it’s very easy to have a negative presence online without even realizing it. It’s important not just to manage what…

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4 Stats Reveal Why Reviews Matter for Local Business (Here’s What to Do!)

At ReachLocal, reviews are an important part of what we know impacts a small business and their online marketing efforts. As consumers have grown more accustomed to using the internet to research their purchasing decisions, reviews for local businesses have become an increasingly critical factor in the local consumer buying journey. But, how much do local business reviews really matter for your business? And what can you do about them? Check out these four important stats local businesses need to…

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Reviews FAQs: How Do I Use Yelp?

This is the last post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Yelp is great for a number of reasons. It’s highly-visited, focuses on local businesses, and allows businesses to manage their information and respond to reviews for free. So, how do you use Yelp? Claim or Create Your Business Page In order to start the management process, go to www.biz.yelp.com, and enter your business name and address, then click search. If…

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Reviews FAQs: What Review Sites Should I Focus On?

This is the seventh post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. With so many different review sites for local businesses out there, you may be wondering which sites you should focus on managing. Here are our recommendations: Yelp: With an average 25 million monthly app users and 72 million monthly web visitors, Yelp is a great place for local reviews and is fairly easy to claim and manage. Google My Business:…

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Reviews FAQs: How Do I Get More Reviews?

This is the sixth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Now that we know how important reviews are for your business, you may be wondering how you can get more reviews. Here are four tips to help you get more local business reviews. 1. Use Signage or Business Cards to Spread the Word Remind customers to leave you a review by creating a sign and placing it by your cash…

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Reviews FAQs: How Do Reviews Affect My Business?

This is the fifth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked a lot about how to manage your online reputation, but we haven’t really talked about why. Here are four important ways reviews can affect your business: 1. Positive Reviews Help Consumers Trust a Local Business More As a local business, you likely want consumers to trust your business and rely on you. One study found that 72% of…

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Reviews FAQs: What Can I Do About Negative Reviews?

This is the fourth post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. Getting a negative review about your business is a huge bummer. You never want your customers to have anything but a positive experience, so to hear otherwise can be unfortunate. So, what can you do about negative reviews? Here are three options: 1. Respond to Them The best thing you can do about a negative review is to respond to…

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Reviews FAQs: Should I Respond to Positive Reviews?

This is the third post in our Reviews FAQs series where we answer frequently asked questions about online reputation management. We’ve talked about the best way to respond to (negative) reviews, but what about positive reviews? Do you even need to respond to them online? Here are three reasons you should respond to positive reviews: It lets the reviewer know you read their review. It shows your appreciation for their positive review. It can help your business’s personality come through….

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