3 Tips to Step Up Your Social Media Game

There are countless blogs about tips and tricks on Facebook and how to step up your marketing game. Some strategies are focused on conceptual knowledge that can be hard to implement whereas others are easily actionable. These tips are designed for the latter, so let’s jump right to the point. 1. Take Your Imagery More Seriously Not every photo is equal in terms of quality, and there’s no place this is more painfully true than Facebook and Instagram. There are…

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Drive Your Way to Social Media Success: Tips for Automotive Marketers

Too many dealers focus their online marketing strategy on digital advertising without giving a lot of thought to other online tactics that may help them reach and engage their target audience. Digital advertising, like search advertising and display advertising, are an important component of a strong online marketing strategy, but what information are you offering to people who are interested in your brand? Or to people who have multiple dealership options? What distinguishes your dealership from the others in your…

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3 Ways Facebook Marketing Works for Local Businesses

Creating an online presence with social media is an important investment to make when trying to drive interest to your business and website. With over 2 billion active users, Facebook is a great place for any business looking to engage with their audience and expand their reach online. By employing a Facebook marketing strategy including a paid plus organic approach, a company can engage with prospective customers, create engaging content, and target a specific group of people with real-time results….

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Summer’s Approaching! 4 Tips to Amp Up Your Social Media Strategy

Summer will be here before you know it, and now is the perfect time for your business to get creative online while school is out and vacationers come rolling into town. Whether you are a service business, healthcare provider, or auto dealer, it is important to have a clear, consistent social media strategy. We know it can be easy to give into negative marketing habits that can hinder your business, but don’t worry too much; take a deep breath of…

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How to Use Customer Feedback on Social Media to Improve Your Business

Social media offers unprecedented marketing opportunities for businesses of all sizes, yet many businesses miss one of the biggest improvement opportunities available through social media: Customer feedback. Don’t let negative comments affect your business’s morale, instead learn from these tips on how to change contrary opinions into positive, strategic change. Take Action on Customer Feedback Polls conducted by Twitter show that customer service requests made through Twitter have grown by more than 250% in recent years, and customers expect a…

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How to Build Your Personal Brand Online

You know that building a comprehensive web presence is important for businesses. But what about for you personally? Social media websites such as Twitter, Facebook, and LinkedIn are all great places to build a personal brand no matter what industry you work in, and it’s important to take inventory of what your personal social sites look like since they can easily show in search engine results pages when someone searches for your name. Be sure you stand out in all…

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4 Ways to Build a Presence for Your Business on Instagram

Instagram has become one of the most powerful social media platforms with over 800 million monthly active users, which qualifies it as a great place for a business to reach their target audience and get leads. What content will you create to help you stand out from your competitors? How can you be creative while still conveying the right message for your business? Creating shareable content on Instagram can be a challenge, but following these key elements of content development…

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Social Media Snafus That Will Leave Your Pages Desolate

Being present on social media and engaging with active users is important when creating a great online presence. However, it can be easy to make mistakes if you don’t understand just how to manage, develop, or post captivating content to your business’ pages. Using social media is a great way to interact with potential customers, but do you know exactly how to use it? Be sure not to make these common social media marketing snafus: Not Creating a Social Media…

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6 Elements of Successful Instagram Ads

Are you ready to get started with Instagram advertising for your business? Instagram advertising is a great way to reach a large but well-targeted audience and engage in a way that drives consumers to take action. But first, be sure to solidify your message, budget, and audience! What is it you want those who engage with your Instagram ad to remember? How much of your budget are you able to spend? In many cases, more money may be needed to…

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Steal These Social Posts: Multifamily Marketing Edition

It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one…

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