What Facebook’s Latest News Feed Update Really Means for Businesses

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses? What Does this Change Mean for Your Content? In short, Facebook’s News Feed update will favor posts from people instead of brands, and posts with comments and shares are more likely to appear in News Feeds than posts with reactions…

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

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4 Social Media Trends to Watch for & Try This Year

Did you start the year off with a #NewYearNewYou hashtag on your business or professional social media pages? Maybe you’ve discussed your New Year’s resolutions with your followers? Celebratory New Year’s content is a relatable topic for the beginning of a new year; but if you want to continue the charge into a productive 2018, make sure that you take note of the biggest trends in the social media space. Video Since the end of 2013, the largest player in…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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5 Tools to Help You Create Captivating Social Media Posts

The cursor on a blank Twitter or Facebook post blinks, and seconds pass as you wait for a “Eureka!” to break your creative block. But, in many cases, creating great social media content has less to do with inspiration and more to do with working outside the mind — and there are a lot of tools out there to help you. Here are some of our favorite tools to help you create captivating social media posts. Grammarly What you post…

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The 411 on Facebook’s Non-Promoted Posts Test

When businesses and advertisers caught wind of Facebook’s recent test, which removed any non-promoted posts from the main News Feed, panic ensued. How would you release new and important content on your page if no one would see it? Fortunately for us, it’s just a small test covering a total of six countries. But, what if Facebook decides to expand the test or make it permanent? Here are some frequently asked questions about Facebook’s non-promoted posts test. Will people ever…

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Steal These 5 Digital Marketing Tips from Social Media Influencers

Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social media influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called influencer marketing. Essentially, influencers act as brand spokespeople by touting the benefits of a product or service, but they do so in a way that’s non-threatening…

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Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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Is Your Facebook Marketing Driving Web Visitors? 3 Ways to Know

Using social media sites like Facebook is a great way to interact with current customers and drive new customers to your website and your business. But do you know exactly how useful it is? Learn three ways you can find out if people are coming to your website from Facebook. 1. Google Analytics Google Analytics allows you to not only see who visits a page but also identifies how they got there. Google prides themselves on providing accurate conversion numbers from…

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Facebook No Longer Supports Custom Link Previews: What You Need to Know

In an effort to help dismantle the abundance of false news and misleading content floating around on social sharing sites, Facebook is stepping in to make changes to its API that will prevent all users from modifying the preview of any link shared on Facebook, affecting both personal and business pages. How Does This Update Impact Users? Moving forward, the headline (or title), description, and the image that accompanies a link will no longer be editable. This means that the…

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