How to Use Customer Feedback on Social Media to Improve Your Business

Social media offers unprecedented marketing opportunities for businesses of all sizes, yet many businesses miss one of the biggest improvement opportunities available through social media: Customer feedback. Don’t let negative comments affect your business’s morale, instead learn from these tips on how to change contrary opinions into positive, strategic change. Take Action on Customer Feedback Polls conducted by Twitter show that customer service requests made through Twitter have grown by more than 250% in recent years, and customers expect a…

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How to Build Your Personal Brand Online

You know that building a comprehensive web presence is important for businesses. But what about for you personally? Social media websites such as Twitter, Facebook, and LinkedIn are all great places to build a personal brand no matter what industry you work in, and it’s important to take inventory of what your personal social sites look like since they can easily show in search engine results pages when someone searches for your name. Be sure you stand out in all…

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4 Ways to Build a Presence for Your Business on Instagram

Instagram has become one of the most powerful social media platforms with over 800 million monthly active users, which qualifies it as a great place for a business to reach their target audience and get leads. What content will you create to help you stand out from your competitors? How can you be creative while still conveying the right message for your business? Creating shareable content on Instagram can be a challenge, but following these key elements of content development…

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Social Media Snafus That Will Leave Your Pages Desolate

Being present on social media and engaging with active users is important when creating a great online presence. However, it can be easy to make mistakes if you don’t understand just how to manage, develop, or post captivating content to your business’ pages. Using social media is a great way to interact with potential customers, but do you know exactly how to use it? Be sure not to make these common social media marketing snafus: Not Creating a Social Media…

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6 Elements of Successful Instagram Ads

Are you ready to get started with Instagram advertising for your business? Instagram advertising is a great way to reach a large but well-targeted audience and engage in a way that drives consumers to take action. But first, be sure to solidify your message, budget, and audience! What is it you want those who engage with your Instagram ad to remember? How much of your budget are you able to spend? In many cases, more money may be needed to…

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Steal These Social Posts: Multifamily Marketing Edition

It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one…

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Does Social Media Impact SEO?

One question that we’re often asked is whether or not social media impacts SEO. We know that both SEO and social media marketing are important aspects of digital marketing because they can both help you get found online, but the goals of each are fundamentally different. Social media helps you connect with your existing audience, and in the case of social media advertising, reach and engage with new audiences on social platforms like Facebook and Twitter. SEO, or search engine…

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What Facebook’s Latest News Feed Update Really Means for Businesses

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses? What Does this Change Mean for Your Content? In short, Facebook’s News Feed update will favor posts from people instead of brands, and posts with comments and shares are more likely to appear in News Feeds than posts with reactions…

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

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4 Social Media Trends to Watch for & Try This Year

Did you start the year off with a #NewYearNewYou hashtag on your business or professional social media pages? Maybe you’ve discussed your New Year’s resolutions with your followers? Celebratory New Year’s content is a relatable topic for the beginning of a new year; but if you want to continue the charge into a productive 2018, make sure that you take note of the biggest trends in the social media space. Video Since the end of 2013, the largest player in…

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