Steal These Social Posts: Multifamily Marketing Edition

It won’t be the first time you’ve heard it. It won’t be the last. Content will make or break your social media strategy. Your posts need to be timely, engaging, and regularly updated. Which sounds simple enough, but putting pen to paper is easier said than done. Never fear – here are five creative ideas to jumpstart your social posts as part of your multifamily marketing strategy this year. 1. Profile Your Staff Your presence on social media is one…

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Does Social Media Impact SEO?

One question that we’re often asked is whether or not social media impacts SEO. We know that both SEO and social media marketing are important aspects of digital marketing because they can both help you get found online, but the goals of each are fundamentally different. Social media helps you connect with your existing audience, and in the case of social media advertising, reach and engage with new audiences on social platforms like Facebook and Twitter. SEO, or search engine…

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What Facebook’s Latest News Feed Update Really Means for Businesses

Facebook’s unexpected announcement on January 11, 2018, about the way it will soon display content within the News Feed sent media agencies and businesses into a tailspin. But what does this change actually mean, and will it really impact businesses? What Does this Change Mean for Your Content? In short, Facebook’s News Feed update will favor posts from people instead of brands, and posts with comments and shares are more likely to appear in News Feeds than posts with reactions…

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3 Reasons to Add Instagram Ads to Your Facebook Marketing Plan

Using Facebook ads to reach and engage active Facebook users should be a core part of your digital marketing strategy. But how can you grow reach, brand awareness, and even leads from your target audience beyond Facebook? Instagram ads are an integral part of Facebook’s goal to help businesses grow online. Here are three good reasons you should take advantage of this platform for your marketing. 1. Expand Your Message to Instagram’s 800M Users Facebook’s ownership of visual platform Instagram…

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4 Social Media Trends to Watch for & Try This Year

Did you start the year off with a #NewYearNewYou hashtag on your business or professional social media pages? Maybe you’ve discussed your New Year’s resolutions with your followers? Celebratory New Year’s content is a relatable topic for the beginning of a new year; but if you want to continue the charge into a productive 2018, make sure that you take note of the biggest trends in the social media space. Video Since the end of 2013, the largest player in…

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5 Creative Facebook Posts for the Holidays

Ahh, the holidays: an exciting time for food, family, and fun, but it can also be a busy time for businesses. And, between present wrapping, card writing, and holiday promos, Facebook continues to gather even more steam during the holidays. If you are a small- or medium-sized business looking to connect with your audience this holiday season, here are five great Facebook posts to increase engagement and facilitate conversations about your brand. 1. The 12 Days of the Holidays Posts…

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5 Tools to Help You Create Captivating Social Media Posts

The cursor on a blank Twitter or Facebook post blinks, and seconds pass as you wait for a “Eureka!” to break your creative block. But, in many cases, creating great social media content has less to do with inspiration and more to do with working outside the mind — and there are a lot of tools out there to help you. Here are some of our favorite tools to help you create captivating social media posts. Grammarly What you post…

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The 411 on Facebook’s Non-Promoted Posts Test

When businesses and advertisers caught wind of Facebook’s recent test, which removed any non-promoted posts from the main News Feed, panic ensued. How would you release new and important content on your page if no one would see it? Fortunately for us, it’s just a small test covering a total of six countries. But, what if Facebook decides to expand the test or make it permanent? Here are some frequently asked questions about Facebook’s non-promoted posts test. Will people ever…

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Steal These 5 Digital Marketing Tips from Social Media Influencers

Have you heard of social media influencers? If you follow any celebrities, bloggers, or former reality show contestants on social media platforms like Instagram, you’ve likely come across a few. Social media influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called influencer marketing. Essentially, influencers act as brand spokespeople by touting the benefits of a product or service, but they do so in a way that’s non-threatening…

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Facebook Marketing for Education: Client Case Study

Facebook is an excellent resource for those in the education field to build a community of students and reach prospective new students. One of our clients, ASC English School, uses Facebook marketing, along with other ReachLocal solutions, to reach international students interested in learning English and provide an online community to enhance current students’ experiences with the school. With ASC English School, ReachLocal takes a paid + organic approach to Facebook marketing with Facebook advertising through ReachSocial ads and organic…

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