Discover These Hidden Video Marketing Secrets from the YouTube Pros

It’s no secret that YouTube is ground zero for influencers and lifestyle gurus to launch their brands. Try any search on YouTube, and you’ll see results from people just like you and me – but with one key difference: They have thousands (or even millions) of subscribers waiting for their next video with bated breath. These YouTube pros have made a name for themselves by capitalizing on their interests. Whether it’s makeup, cars, the latest gadgets, and more – you…

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5 Stats That Prove Your Business Needs Video Marketing

Does your business include video content as part of its marketing plan? Video marketing is a concept that is only growing as consumption of news and educational information in video format is in higher demand. Check out these informative statistics about how your business should have a video marketing presence in your campaign strategy. Why Are Businesses Using Video Marketing? Video marketing is no longer a cutting-edge extravagance for large corporations. It’s time to evaluate how your brand will benefit…

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How to Use YouTube to Target Your Audience

The modern living room is changing. Families are still gathering around on couches and chairs to watch TV shows or even videos. However, what they are watching and the medium they are watching on is what has changed. Digital video streaming services such as YouTube, which has seen the number of views on TVs double year over year, are taking away from the time spent watching broadcast TV. On just mobile alone, YouTube reaches more 18-49-year-olds than broadcast or cable…

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How Can YouTube Advertising Help Your Business? [Infographic]

In this day and age, it is imperative to reach potential consumers where they are spending most of their time, which is online. Over 1.3 billion people visit YouTube for entertainment or to find information, and fortunately, there is a marketing tactic that enables businesses to reach those prospective buyers there: YouTube advertising. YouTube advertising allows your video advertisements to reach your target audience whether they’re on desktop or mobile. Check out our infographic below to see how YouTube advertising works, and…

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Are People Even Seeing My YouTube Ads? (& Other Common Questions Answered)

Each month, more than 1.5 billion logged in users visit YouTube.com. To put that in perspective, according to the United States Census Bureau, the estimated population of the US is 325.7 million. That means that nearly five times the number of people that live in the US have an account and are actively watching content on YouTube. What does that mean for you? In a nutshell, as a local business looking to get in front of prospects, it means that…

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What is YouTube Advertising & Why Do You Need It?

With over 1.3 billion users and each user spending an average of 40 minutes per day on the site, YouTube is a prime platform for advertising your business. Especially when you know that YouTube attracts about one-third of all people online. But what is YouTube advertising and how does it work? What is YouTube Advertising? YouTube advertising enables your video ad to be shown to visitors before they view their intended video. Think of the last time you viewed a…

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Is YouTube Advertising Right for Your Business?

When you think of YouTube ads, you probably think about watching highly-produced mini commercials from large, big-budget brands before moving on to your intended video. But, recently it’s become easier than ever for all sizes of businesses to advertise on YouTube. Over the last two years, the number of small- and medium-sized businesses advertising on YouTube has doubled. YouTube is a much more accessible advertising channel than it used to be. And with numerous audience targeting capabilities, tracking of how…

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Do You Know These YouTube Stats?

Did you know that 86% of internet users are swayed by video to purchase a product? YouTube is one of the most underutilized marketing tools used by local businesses partly because of the quick rise in popularity in video marketing across the internet. Check out some of these awesome statistics that show the power of YouTube: Who’s Watching YouTube & Where? YouTube is no longer solely for younger generations. These stats show that people across the board are watching YouTube,…

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3 Reasons to Fall in Love with YouTube Advertising

If you need to fix something around the house, entertain yourself to kill time, or find a review on a consumer product, chances are you will end up on YouTube. It never fails, whether you go there directly or a video pops up in the search engine results, YouTube has become the go-to place for videos on any type of subject. Due to this, people are watching a collective one billion hours of videos a day on the platform, and…

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