3 Reasons Adding Live Chat is Good for Business

Allow me to introduce the unsung hero of customer acquisition and retention: live chat for your website. If your business doesn’t already have a live chat product, then you’re missing out on a great way to engage potential and existing customers. While live chat is effective for capturing information about customer service issues, it’s also much more than that. When used correctly, it can be the swiss-army knife of one’s digital presence. Here are three specific reasons why adding live…

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Make Leads Fall in Love With Your Website: 4 Tips

Is your website a part of your marketing plan? If it’s not, it should be. Your website should be the foundation to which all your marketing revolves around. It’s the face of your company on the internet. Up to 85% of consumers will leave a website if it is poorly designed, so it’s important to make sure yours is top-notch. Make leads fall in love with your website with these four tips. Create Simple Design & Organization Make sure your…

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Google’s Mobile-First Indexing Update: What You Need to Know

When Google first announced in 2016 that they’d be switching to mobile-first indexing for their search rankings, there were a lot more questions than answers available. So, we are here to answer some commonly asked questions about the changes that are coming to make sure you understand exactly what this change means for you and your business. What is Google’s Mobile-First Indexing Update? Essentially what this means is that Google will start indexing the mobile version of a website first…

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3 Tips for Optimizing Web Content for Voice Search

Voice search is changing the search landscape. Where you may have once asked “best Mexican restaurant,” you may now be asking “best Mexican restaurant near the Dallas, Texas area.” People are making longer queries that use more natural speech, so it is important for your brand’s web content to be on track and updated to stay ahead as voice search overtakes text search. Amazon Alexa, Google Assistant, Apple Siri, and Windows Cortana are all forms of rapidly increasing popular voice…

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The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the answer to your question within five minutes. Which…

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Better Lead Generation: Getting the Conversion

Does your website look great on desktop and mobile? Does it contain multiple ways for prospects to contact you, like phone, email, and chat? Does your staff answer inbound calls quickly and helpfully? Do you have a process for checking inboxes and organizing your leads? If you answered no to any of these questions, your website and sales process might be what’s holding up your lead generation efforts. Make Sure Your Website Works First thing’s first: make sure your website…

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Better Lead Generation: 3 Tools to Lift Your Marketing Efforts

Get better marketing results with these lead generation secrets

You may be doing everything you can do drum up website visits – paid search engine marketing, SEO, Facebook advertising – and it might be working really well for you, but visitors still leave without converting. But, all is not lost. Here are some unique tools you can use to stay in front of your site visitors and even reach new audiences to drive leads and lift your marketing efforts. 1. Leverage Retargeting to Drive Return Visits Retargeting technology shows…

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Website SEO Basics to Master Now

Master these website SEO basics for your business

You know that updating your site for SEO is paramount to driving traffic from the organic search results. But, many of the tactics and metrics that used to be considered important for SEO are no longer relevant. So what really impacts your search visibility today, and what website SEO tactics should you be focusing on now to improve organic traffic? Download our free ebook: The New Rules for Winning at SEO to get more helpful SEO insights! Fix Your SEO…

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What to Look for When Picking a Live Website Chat Solution

Live Chat Captures Leads Website

Have you ever considered what you could do to get even more leads from your website? In addition to making sure your site is mobile responsive, you should also optimize it for conversions by providing multiple contact methods that help each visitor get in touch with you in whatever way works best for them. One solution that helps boost the number of site visitors who contact you is live website chat Essentially, with live chat, a chat window to appears…

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3 Tricks to Boost Website Conversions

Are you using online marketing to drive people to your website? Whether you’re focusing your efforts on SEO, social media, or paid advertising, your marketing campaigns won’t deliver the results you want if you’re not fully optimizing your website to convert visitors. You might think you’ve done enough by having a well designed website, calls to action and easy-to-find contact information, simple forms, and a process for responding to people who call or email you. But did you know there’s…

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