3 Tricks to Boost Website Conversions

Are you using online marketing to drive people to your website? Whether you’re focusing your efforts on SEO, social media, or paid advertising, your marketing campaigns won’t deliver the results you want if you’re not fully optimizing your website to convert visitors. You might think you’ve done enough by having a well designed website, calls to action and easy-to-find contact information, simple forms, and a process for responding to people who call or email you. But did you know there’s…

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How Live Chat Helps SMBs Get Real Results

Live Chat Drives Customers to SMB

Building a website is an important investment in helping you market your business online, and increasing your ability to convert website visitors into leads is a critical component of online marketing. In addition to ensuring that your website follows conversion best practices, you can use tools like live chat software to not only engage with visitors, but also to capture more leads so you can convert them into customers. But how well does live chat really work? Hear what real…

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Websites 101: How to Improve Your Site Design to Get More Leads

You only get one chance to make a good first impression, and for many SMBs, your website is that first impression. A well-designed website can help you improve search rankings and capture more leads from your site visitors. There are countless features to think about when redesigning or updating your website, so we identified a few key factors that can help improve your website design and make your site more user-friendly and convert more users into leads. Make it Mobile-Friendly…

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Live Chat: How it Works to Get You Leads [Video]

If you’re marketing your business online, you’ve probably taken steps to optimize your website to drive conversions like calls and web forms from your visitors. But, there’s a good chance you’re missing leads by not providing an alternative, yet extremely valuable, contact method for your prospects: live chat. You’ve probably encountered live chat on a website you’ve visited; maybe you even engaged it to ask about directions, operating hours, available products or services, or to book an appointment. But, have…

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Are You Making These Common Website Mistakes?

As the old saying goes, “you only get one chance to make a first impression.” Your website is often the first impression that consumers get of your business, and since 85% of consumers will abandon a site if it’s poorly designed, that first impression can be critical for growing your business. So, how do you know if your website is making the right impression and helping you turn visitors into leads? In our next webinar coming September 16, we’ll cover…

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Top Questions You Asked During the Webinar “Why Mobile Matters”

We recently held a webinar titled “Why Mobile Matters to Local Businesses,” which covered trends in mobile marketing and tips for creating a strong mobile presence. The content sparked some great questions from the audience, and following are some of the questions we fielded on the webinar.   Should the mobile version of our website contain only key pages or the whole site? When advertising in mobile apps, is it best on the “free apps” or the paid apps? How…

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5 Key Elements Every Mobile Website Should Have

There’s no doubt you’ve been hearing about the rise of mobile usage among consumers, especially when it comes to searching for local information. Consumers now spend over 3 hours a day on their smartphones, and 87% of smartphone owners say they use a search engine on their smartphone at least once a day. In addition, in a move called “Mobilegeddon,” Google recently announced that they would not prioritize non-mobile websites in organic mobile search results, since visiting a non-mobile site…

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Report: 91% Say a Mobile Website is a Priority for Their Local Business

importance of mobile websites to small businesses

Last month, we asked our readers if having a mobile website was a priority to their local business. A whopping 91% of respondents said “Yes!” while only 9% said that a mobile website was not a priority for their business. See the breakdown of results in our infographic below. What Respondents Said We also asked poll respondents why having a mobile site was important to them. Here is what some business owners had to say about having a mobile website today. “Responsive, mobile…

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Poll: Is Having a Mobile Website a Priority for Your Local Business?

Today, it seems like everyone is talking about mobile websites. Recent changes to Google’s mobile search engine algorithm essentially mean that sites that aren’t mobile-friendly could see lower performance in their search results. And, studies show that over 50% of searches now come from mobile devices. In order to get found and engage consumers on mobile, there’s no question that having a mobile website is hugely important to your business and to your marketing. But in your opinion, just how big of a…

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After Mobilegeddon: Why You Still Really Need a Mobile Website

Why you still need a mobile website after Mobilegeddon

Last month, search engine giant Google made a huge splash in the online marketing world by releasing a mobile algorithm update. This update, dubbed “Mobilegeddon,” emphasized that websites would need to be mobile-friendly in order to perform well in mobile search. In the weeks that followed Google’s mobile search update, there have been mixed reports about the impacts of this algorithm on mobile website traffic. Some have stated that the full results of the update may not yet full be…

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