Poll: What Is Your Top Customer Service Expectation?

Poll: what is your top customer service requirement?

Great customer service is a cornerstone to running a successful business. And, with the rise of social media, local listings, and review sites in the local search results, it’s more important than ever for any local businesses to have a glowing online reputation. So, whether it’s taking to the the web to handle customer issues or simply providing a great experience in person or over the phone, making customer service a priority is key to getting new customers and keep them coming back.  So, we want to know: what…

Read More...

Marketing Resolutions Poll: What Should SMBs Stop Doing in 2015?

SMB online marketing resolutions

Online marketing continues to evolve all the time, but many small businesses are still doing marketing the same way they did five years ago, or even more. So, as we venture into 2015, what online marketing resolutions do you think SMBs should focus on in order to get more leads and customers in the New Year? Take our poll now and let us know: what should SMBs stop doing in their marketing in 2015? Then, check back in January to see the results!

Read More...

Every month, we ask our blog readers, social media fans, and newsletter subscribers a different question about digital marketing. From the prospective of a business owner, marketing manager, or even as a consumer, these questions give us a few insights into digital marketing trends from both the business and consumer sides of the field. Last month we asked: “What’s the most difficult type of online marketing to get right?” Nearly half of the responses, 45% to be exact, answered that search…

Read More...

Survey: The Secret Fears of SMBs

Secret Fears of SMBs

Being a small business owner can be incredibly rewarding, but like most careers, it’s not without its challenges. From managing your team to dealing with finances to finding time to focus on sales and marketing, it can be a lot to juggle. But what really keeps you up at night as an SMB? With Halloween right around the corner, we want to give you the opportunity to anonymously share your secret fears as an SMB, so we can share a selection…

Read More...

What Type of Digital Marketing is Hardest to Crack?

Maze of Options

With all the different places consumers search for and interact with local businesses today, it’s becoming more important for your business to appear in these places, too. From showing up on in search results, map results, and local listings to engaging with consumers via social media, being the local business that gets it all done right is key to turning consumers into customers. In this month’s poll, we want to know: What’s the most difficult type of digital marketing to…

Read More...

What Top Marketing Strategy Should Businesses Stop Ignoring?

What online marketing strategy can businesses not afford to ignore?

In this month’s ReachLocal Question of the Month, we want to know: What online marketing strategy can local businesses no longer afford to ignore? When planning out your marketing strategy, there are many things you need to consider. For example, who is your audience? If they are a demographic that regularly uses social media (and let’s admit it – today there’s a pretty decent chance some of your audience will) then creating a diverse content marketing strategy could be a…

Read More...

What Types of Emails Do You Want from Local Businesses? [Poll]

Consumers Getting Marketing Emails

If you’re like many consumers, then your inbox mostly consists of emails from businesses you’ve contacted or want to stay in touch with. From retail stores in your area to favorite local restaurants to reminders from local service companies,  most of us get dozens of marketing emails a day. And, some of those emails are extremely relevant to the business’ target audience – its consumers. Some, on the other hand, are not as useful to consumers. But what kinds of…

Read More...

Do You Have a Mobile Website? Why It Matters to Local Business

Mobile-Website-Poll

If you’ve ever conducted a search on your smartphone’s browser or a local app — and we know you have! — then you know how easy it can be. But for the local business that’s not showing up in search results, this technology can be detrimental. While mobile has become essential to many of our livelihoods, many small businesses haven’t caught on. In fact, a recent website study found that only six percent of SMBs —  yes, you read that…

Read More...

Local Business Poll: Which Online Marketing Mistake Do SMBs Make?

Online marketing mistakes. We’ve all made them, often without realizing it. But sometimes even the ones that seem insignificant at the time can have a major impact on your overall business results. In today’s competitive online landscape, local businesses can’t afford to make some of these big mistakes, such as not having an updated website or taking a less-than-ideal approach to handling a negative customer experience online. So we want to know: when it comes your organic online marketing, what’s…

Read More...