New Craigslist Rules & What They Mean for Multifamily Marketers

New Craigslist Rules & What They Mean for Multifamily Marketers

Over the years, Craigslist, a free classifieds-site created to connect individual buyers and sellers, has also become a powerful marketing tool for many industries, including multifamily. But recently, Craigslist implemented some rule changes to ensure the site’s content stays true its original purpose of serving the needs of people — not businesses. It’s hard to blame the many multifamily properties that pushed the limits of the previous Craigslist ad posting rules by using elaborate HTML-based listings. What’s not to love?…

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5 Ways to Make Good Call Handling Part of Everybody’s Job

Call handling

As a business owner, your time is often spent managing your business. That means you may not have the time to answer every incoming call yourself. And, whether you have a dedicated receptionist or if everyone in your office is responsible for answering the phone, all employees should know and follow basic call handling best practices. If you haven’t made these expectations clear with all of your staff, you could be leaking leads and ultimately losing business. So, here are five…

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5 Online Marketing Tips to Get More Residents

Online Marketing

As new generations of prospective residents become more and more technology- dependent when deciding on their next apartment community, it’s imperative to meet them in their preferred channels. This can be challenging if you don’t know where to start. Whether you are trying to get found online or convince more prospective residents to sign a lease, here are five online marketing and lead management tips to get you more leads and residents from your multifamily marketing. Know Your Consumer’s Buying…

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7 Tips to Optimize Your Website for Conversions [Infographic]

If you’re familiar with the consumer buying journey, you know that a website is the primary destination for your online prospects. But, many small business websites are not optimized to turn visitors into leads, causing them to lose valuable prospects. So, what does a website really need in order to drive more conversions from interested site visitors? According to our infographic “7 Website Essentials to Land You More Leads,” 66% of small business websites lack a form-fill option and 40%…

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5 Tips to Improve Lead Management [Infographic]

Consumers found you online, visited your website, and called or emailed you. But what do you do next to make sure you don’t leak these valuable leads from your sales funnel? How your company follows up with leads is often what determines whether or not they choose to do business with you. And while ranking well on search engine results pages and having a great website are excellent ways to turn consumers into leads, if you don’t have a solid…

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Back to Basics: 3 SEO Skills to Master

Back to Basics: 3 SEO Skills to Master

Search engine optimization (SEO) is important for any online marketing strategy, but do you have a solid understanding of this marketing tactic and how to use best practices to help your business rank well in organic search? Here’s a look at the top three key SEO principles you need to be successful on search engines like Google, Bing, and Yahoo!. SEO Skill #1: Write Keyword-Optimized Content With its Penguin 2.0 release, quality website content remains one of the main factors…

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17 Expensive Marketing Mistakes that Cost You Customers

17 Expensive Marketing Mistakes that Cost You Customers

Investing in online marketing is critical for businesses that want to grow their customer base – and ultimately their business. But, simply spending on online marketing doesn’t guarantee you results. You have to make sure that not only is your marketing itself effective, but also that you’re not making some of these (unfortunately common) expensive mistakes that can cost you customers. Are you making any of these expensive online marketing mistakes? 1. Not tracking your online marketing. Tracking enables you to…

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Surviving an Online Crisis: Tips to Prevent Social Media Mistakes

Surviving an Online Crisis

If the phrase “social media mishap” were a listing in the dictionary, chances are you’d find these real-life companies included as definition examples: Amy’s Baking Company, Taco Bell and Epicurious. Whether it’s Facebook posts gone wrong (as in the case of Amy’s Baking Company and Taco Bell) or a Twitter post that received outrage from readers and the press (Epicurious), these companies all landed in the same spot: right in the middle of a huge public backlash after making a…

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Types of Images You Should Be Posting Now

Types of Images You Should Be Posting Now

Visit any website, blog, or social media site today and you will see images as an important part of the content and layout. No matter where you go, images are now an integral part of the stories we tell online.  Because images are such an important part of today’s online landscape, it’s important to create and use the right kinds of photos across your entire Web presence. Effective images can help drive action and engagement from customers and prospects on…

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Types of Content You Should Be Posting Now (Part 1): Blogs, Videos, and Ebooks

Types of Content You Should Be Posting Now (Part 1):

Content marketing is arguably one of today’s top online marketing trends. But, it’s not just large businesses that are using storytelling as part of their online marketing strategy. Today, 74% of small businesses use content marketing to help share their messages and build their brand online. With so many types of content you can share online, what content should you be using? In this three-part series, we’ll discuss the types of content you can use to fuel your content marketing,…

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